Hybrid opportunity at
Emma – The Sleep CompanyExpansion Manager [Germany]
Emma, a direct-to-consumer sleep brand with more than 35 stores across Europe, is hiring an Expansion Manager to develop its franchise network in Germany. The full-time…
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About This Role
Emma, a direct-to-consumer sleep brand with more than 35 stores across Europe, is hiring an Expansion Manager to develop its franchise network in Germany. The full-time role covers the whole development process, from generating leads for qualified franchise candidates to negotiating franchise agreements with partners. The manager builds a strategic plan for network growth that spans legal, financial, operational and marketing concerns. The job also means coordinating internal teams with…
Job Description
Emma, a direct-to-consumer sleep brand with more than 35 stores across Europe, is hiring an Expansion Manager to develop its franchise network in Germany. The full-time role covers the whole development process, from generating leads for qualified franchise candidates to negotiating franchise agreements with partners.
The manager builds a strategic plan for network growth that spans legal, financial, operational and marketing concerns. The job also means coordinating internal teams with prospective franchisees, legal advisers and real estate partners, and developing detailed knowledge of the German market, including local competition, catchment areas and expansion potential.
The posting asks for more than two years in project management or in network or franchise work, fluency in German and English, and a willingness to travel. It suits a self-directed, organized person who is comfortable approaching new people and resilient enough to take projects to completion on time. The listing is marked remote, but the posting describes a hybrid arrangement with as many as 22 remote days each quarter and an office in Frankfurt's Gutleutviertel district.
Responsibilities
- Develop and grow Emma's franchise network in Germany
- Set and run a lead generation approach to find qualified franchise candidates
- Coordinate internal teams with franchisees, legal advisers and real estate partners
- Build deep knowledge of the German market, including local dynamics and competition
- Draft and carry out a strategic plan covering legal, financial, operational and marketing aspects
- Negotiate franchise agreements and build long-term partner relationships
- Lead by example through performance and clear direction
Requirements
- Over two years spent in project management or in network or franchise development
- Fluent German and English
- Willingness to travel
- Negotiation skills and an empathetic, relationship-focused approach
- Ability to see projects through and deliver them on schedule
Qualifications
- Prior work on franchise growth or opening stores in Germany
- Hands-on background in deal-making with partners or in generating leads
- Experience launching a store or franchise
- Finished degree in a commercial subject such as business or marketing, listed as a plus
- Languages beyond German and English
Core Skills
Benefits
- 25 vacation days per year, plus one extra day for each year worked, up to 30 days
- Learning and development through mentoring, formal training and internal learning tools
- Hybrid working, with as many as 22 remote days each quarter
- Team events and a multinational team with colleagues from more than 70 nationalities
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the job based?
Hybrid, with as many as 22 remote days each quarter and an office in Frankfurt's Gutleutviertel district.
What languages are needed?
Fluency in German and English is required. Other languages are described as a plus.
Is a salary stated?
The posting does not specify a salary.
How do I apply?
The posting does not describe the application steps. It says applicants can expect a reply within a few days, though delays are possible.
Sample Interview Questions
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