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BraftonFreelance Paid Search Strategist Japanese - English (North America)
Brafton, a global content marketing agency operating offices in Boston, London, Toronto, and Sydney, seeks a freelance Paid Search Strategist who is bilingual in Japanese and…
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About this role
Freelance Paid Search Strategist Japanese - English (North America) at Brafton is a contract role. Work arrangement: Remote. Location: Applicants in United States only. No salary is shown in this listing. It was posted on Oct 6, 2026. This listing is paused and not taking applications at the moment.
Job Description
Brafton, a global content marketing agency operating offices in Boston, London, Toronto, and Sydney, seeks a freelance Paid Search Strategist who is bilingual in Japanese and English. In this remote, casual contractor role, the specialist will handle paid media campaigns targeting Japanese audiences, with a focus on B2B clients. The company creates result-driven strategies to generate leads, improve SEO, and increase social engagement through various media formats including web design, videos, blogs, and infographics.
This position is well-suited for a bilingual digital marketing professional who has experience managing Google Ads and navigating international campaign frameworks. The professional will adapt and translate ad copy while preserving brand tone and cultural relevance, conduct keyword research specifically for the Japanese market, and analyze Japanese search term reports to execute campaign optimizations. Candidates must be comfortable working asynchronously across multiple time zones with English-speaking colleagues and providing clear written communication regarding campaign metrics and performance insights.
Responsibilities
- Translate and adapt ad copy for Japanese audiences while keeping brand tone and cultural nuances intact
- Manage Google Ads campaigns including Search, Performance Max, and Display
- Conduct local keyword research and utilize methods relevant to the Japanese market beyond automated translation tools
- Analyze Japanese keyword data and search term reports to guide optimizations and update negative keyword lists
- Deliver strategic recommendations regarding ad structure, messaging, and targeting for Japanese campaigns
- Prepare regional performance reporting and metrics that align with global PPC frameworks
- Communicate and collaborate asynchronously across time zones with English-speaking teams
Requirements
- Fluent in both written and spoken Japanese and English
- Minimum two to three years of experience in paid media
- Proven background managing Google Ads campaigns
- Strong written communication skills to provide clear updates and optimization contexts
Qualifications
- Prior experience managing international campaigns, ideally with B2B or multinational clients targeting Japan
- Experience working with NAVER ads
- Korean language proficiency
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
This position is a casual freelance contract opportunity.
Is this job remote?
Yes, this is a remote opportunity where location does not matter, and the contractor will collaborate asynchronously across time zones.
What language proficiencies are required?
Candidates must be fluent in both written and spoken English and Japanese.
What is the salary for this position?
The posting does not specify salary or compensation details.
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