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FP MarketsGlobal CRM & Lifecycle Marketing Manager
FP Markets is an established multi-regulated broker originating in Australia that provides trading services for CFDs covering Forex, Indices, Commodities, Stocks, and Cryptocurrencies. The organization seeks…
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About This Role
FP Markets is an established multi-regulated broker originating in Australia that provides trading services for CFDs covering Forex, Indices, Commodities, Stocks, and Cryptocurrencies. The organization seeks a full-time Global CRM & Lifecycle Marketing Manager to oversee client communications spanning the period between initial interest and the first executed trade. This position is hands-on and focuses on building, sending, and refining campaigns rather than high-level strategy alone. The person in this…
Job Description
FP Markets is an established multi-regulated broker originating in Australia that provides trading services for CFDs covering Forex, Indices, Commodities, Stocks, and Cryptocurrencies. The organization seeks a full-time Global CRM & Lifecycle Marketing Manager to oversee client communications spanning the period between initial interest and the first executed trade. This position is hands-on and focuses on building, sending, and refining campaigns rather than high-level strategy alone.
The person in this role will design and execute automated journeys across four distinct conversion stages—Lead, Registration, First Time Deposit, and First Time Trade—utilizing email and WhatsApp managed through Salesforce Marketing Cloud. Collaboration is a key part of the job, with support from content, creative, and analytics teams while maintaining direct ownership of journey implementation and conversion outcomes. The candidate reports directly to the Chief Marketing Officer.
This opportunity is well-suited for a practical marketing professional with extensive technical execution experience in Salesforce Marketing Cloud and direct management of WhatsApp marketing. Success in this position requires a balance of technical build capabilities, data-driven optimization, and adherence to compliance standards across multiple jurisdictions. The employer provides a multicultural environment with regular performance-based incentives, professional development opportunities, and a supportive team structure.
Responsibilities
- Design, build, and optimize automated marketing journeys across the Lead, Registration, First Time Deposit, and First Time Trade funnel stages.
- Manage audience segmentation, entry rules, and suppression logic within Salesforce Marketing Cloud.
- Build, quality-assure, and deploy automated and campaign email communications using templates and modular content.
- Oversee email list hygiene, consent management, user preferences, and deliverability.
- Manage the end-to-end WhatsApp marketing channel from opt-ins and template approvals to sequencing and frequency management.
- Determine channel allocation, manage channel costs and provider relationships, and forecast performance.
- Run continuous testing across messaging, timing, channels, sequencing, and offers.
- Partner with the analytics team to measure funnel performance through funded accounts and first trades.
- Integrate jurisdictional and regulatory requirements into journey designs and maintain an audit trail with the compliance team.
Requirements
- Hands-on experience building multi-step nurture journeys and automated flows in Salesforce Marketing Cloud.
- Practical experience utilizing Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL for segmentation.
- Demonstrable experience operating WhatsApp as a marketing channel including opt-ins, template approvals, and service windows.
- Experience managing conversion performance with measurable outcomes.
- Knowledge of email deliverability, consent, and data-protection rules across multiple jurisdictions.
- Ability to write automated-message copy and brief creative teams when necessary.
- Fluent in written and spoken English.
Qualifications
- Familiarity with AMPscript.
- Experience with Marketing Cloud Next components including Data Cloud, identity resolution, and Flow.
Core Skills
Benefits
- Opportunity to contribute to a growing business in a dynamic phase.
- High level of autonomy with support for ideas and best practices.
- Continuous personal development and a dedicated training budget.
- Competitive remuneration with regular salary reviews and performance-based incentive schemes.
- Vibrant company culture featuring team activities and global celebrations.
Frequently Asked Questions
What is the employment type for this position?
This is a full-time position.
Is this job remote?
The source posting mentions that the role is remote.
Who does this role report to?
The Global CRM & Lifecycle Marketing Manager reports to the Chief Marketing Officer.
What tools and platforms are required for the job?
Candidates must have hands-on experience with Salesforce Marketing Cloud, including Journey Builder, Automation Studio, Email Studio, Content Builder, Data Extensions, and SQL, alongside experience running WhatsApp as a marketing channel.
What is the salary for this position?
The posting does not specify the exact salary, though it mentions competitive remuneration with regular salary reviews and performance-based incentives.
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