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United States Department of DefenseGroup Director, Paid Social Strategy (Client Partnership) - Remote
The United States Department of Defense is seeking a remote Group Director for Paid Social Strategy and Client Partnership. In this leadership position, you will act…
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About This Role
The United States Department of Defense is seeking a remote Group Director for Paid Social Strategy and Client Partnership. In this leadership position, you will act as the primary strategic voice and central connection between expert activation teams and high-level client stakeholders. You will direct comprehensive awareness-focused campaigns utilizing Meta Ads, steer global roadmaps alongside international colleagues, and integrate brand lift data into broader marketing plans. This role suits an…
Job Description
The United States Department of Defense is seeking a remote Group Director for Paid Social Strategy and Client Partnership. In this leadership position, you will act as the primary strategic voice and central connection between expert activation teams and high-level client stakeholders. You will direct comprehensive awareness-focused campaigns utilizing Meta Ads, steer global roadmaps alongside international colleagues, and integrate brand lift data into broader marketing plans. This role suits an analytical, empathetic leader who excels at navigating complex organizational structures, dismantling business silos, and pushing the boundaries of digital marketing and audience engagement.
The ideal candidate will guide multi-disciplinary teams of specialists, manage cross-functional collaboration across the United States and United Kingdom, and nurture long-lasting agency partnerships. You will advise on resourcing, mentor team members, and ensure precise execution across up to a dozen sub-units within a major client organization. Travel to client sites on a quarterly basis is expected for this remote position.
Responsibilities
- Lead the end-to-end creation and execution of awareness-focused Paid Social campaigns using Meta Ads
- Partner with US and UK colleagues to co-create and drive global Paid Social roadmaps
- Act as the primary senior lead across internal and client touchpoints for consumer and B2B audiences
- Oversee teams translating brand strategies into measurable awareness and consideration plans
- Integrate brand lift study findings into larger performance strategies to demonstrate business impact
- Collaborate with client stakeholders to align on budgets, key performance indicators, and outcome goals
- Nurture senior-level client relationships focused on long-term partnership rather than short-term gains
- Monitor team bandwidth and provide continuous resourcing recommendations alongside project managers
Requirements
- Ten or more years of experience in consumer media or performance marketing at an agency, consultancy, or platform
- Extensive knowledge of Meta Ads strategy, activation, current best practices, and campaign improvement
- Profound comprehension of brand lift studies, including setup, measurement, and translating insights into tests
- Demonstrated experience leading multi-disciplinary specialist teams with accountability for strategy and operations
- Ability to navigate complex, matrixed client organizations with multiple stakeholders
- Analytical mindset skilled in utilizing data to inform decisions and optimize marketing investments
- Willingness to travel to client sites on a quarterly basis
Qualifications
- Bachelor’s degree or an equivalent relevant education level
- Experience working across multi-market or global accounts with regional fluency
- History of partnering with international internal teams to unify processes and narratives
- Background in navigating the consumer marketing category and shaping brand perception
Core Skills
Benefits
- Healthcare coverage
- Dental coverage
- Vision coverage
- 401k plan with matching
- Paid time off
- Paid company holidays
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this job fully remote?
Yes, the position is remote, though it does require quarterly travel to client sites.
What is the employment type?
The posting specifies that this is a full-time position.
What salary is offered for this role?
The posting does not specify a salary for this position.
How many years of experience are required?
Candidates must have ten or more years of experience in consumer media or performance marketing.
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