Remote opportunity at
WaabiGrowth and Demand Marketing Manager
Waabi is seeking a Growth and Demand Marketing Manager to establish and manage its demand generation operations from inception. The organization is a Physical AI enterprise…
Career Tools
About This Role
Waabi is seeking a Growth and Demand Marketing Manager to establish and manage its demand generation operations from inception. The organization is a Physical AI enterprise specializing in autonomous transportation technology for commercial autonomous trucks and robotaxis. Founded by Raquel Urtasun, the firm collaborates with industry leaders across artificial intelligence, logistics, automotive, and deep technology sectors, operating physical offices in Toronto, San Francisco, Dallas, and Pittsburgh. This position functions as…
Job Description
Waabi is seeking a Growth and Demand Marketing Manager to establish and manage its demand generation operations from inception. The organization is a Physical AI enterprise specializing in autonomous transportation technology for commercial autonomous trucks and robotaxis. Founded by Raquel Urtasun, the firm collaborates with industry leaders across artificial intelligence, logistics, automotive, and deep technology sectors, operating physical offices in Toronto, San Francisco, Dallas, and Pittsburgh.
This position functions as a hands-on generalist embedded within a compact team, requiring independent execution of lifecycle marketing strategies, campaign development, content creation, and direct lead generation for the sales department. The individual will split roughly twenty percent of their schedule into outbound prospecting targeting logistics-technology decision-makers, maintaining direct influence over lead quality alongside overall volume. The role maintains a defined trajectory toward directing a larger growth and demand division as the company expands.
Compensation for this full-time position ranges from USD 138,000 to 198,000 per year, supplemented by equity incentive awards and performance bonuses.
Responsibilities
- Design and implement lifecycle marketing initiatives including email campaigns and nurture tracks directed at logistics technology decision-makers
- Generate marketing qualified leads that progress into sales opportunities and customer acquisitions
- Dedicate approximately twenty percent of working hours to direct outbound prospecting and qualification of senior logistics-technology buyers
- Monitor customer acquisition costs across specific channels and campaigns to adapt messaging, audience targeting, and channel distribution
- Manage lower-funnel digital initiatives such as paid social, paid search, retargeting, and account-based marketing programs
- Collaborate with brand, event, and product marketing peers to plan synchronized multi-channel campaigns
- Produce thought-leadership materials including webinars and white papers, incorporating artificial intelligence tools where appropriate
- Build and maintain segmented email workflows to advance prospects through the buying funnel
Requirements
- Six or more years of professional background in growth marketing, demand generation, or business-to-business marketing
- Demonstrated experience designing and scaling lead generation and lifecycle programs from conception to execution
- Willingness and capability to perform direct outbound prospecting alongside strategic marketing tasks
- Experience measuring and refining operations based on customer acquisition costs and related funnel performance metrics
- Proficiency with spreadsheet applications for data analysis and interpretation
- Capability to independently author thought-leadership resources and email messaging
- Practical background utilizing artificial intelligence applications within marketing workflows
Qualifications
- Prior marketing background targeting senior technology buyers within logistics, supply chain, or related industrial sectors
- Experience executing account-based marketing strategies focused on named accounts
- Background collaborating cross-functionally alongside product marketing, digital marketing, and event teams
- Familiarity with modern sales and marketing platforms, specifically HubSpot and Aurasell
- Previous employment history within an organization of comparable size and stage
- Prior experience working in sales development or as a sales development representative
Core Skills
Benefits
- Annual base salary between USD 138,000 and 198,000
- Competitive compensation packages including equity incentive awards
- Annual performance bonus opportunities
- Medical, dental, and vision insurance coverage available for full-time personnel
- Unlimited vacation policy
- Flexible working hours and work-from-home support
- Provided daily meals, drinks, and snacks while working in the office
- Regularly scheduled team-building activities and social gatherings conducted virtually, on-site, and off-site
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Growth and Demand Marketing Manager position?
The yearly salary range for United States locations is $138,000 to $198,000 USD, in addition to equity incentive awards and an annual performance bonus.
What remote work options are available for this role?
The posting specifies that the employment type is full-time and indicates a remote status.
What level of experience is required for applicants?
Applicants must have six or more years of experience in business-to-business marketing, growth marketing, or demand generation, preferably within a small or early-stage company.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.