Remote opportunity at
WinonaGrowth Copywriter
Winona, a telemedicine organization providing hormone replacement therapy and menopause treatment for women through an integrated business model utilizing proprietary technology and internal pharmacies, is seeking…
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About This Role
Winona, a telemedicine organization providing hormone replacement therapy and menopause treatment for women through an integrated business model utilizing proprietary technology and internal pharmacies, is seeking a Growth Copywriter. This remote, full-time position centers on managing and enhancing messaging across the entire conversion ecosystem. The professional in this role will function as a key contributor to business growth, treating written content as an analytical variable rather than mere decoration. The…
Job Description
Winona, a telemedicine organization providing hormone replacement therapy and menopause treatment for women through an integrated business model utilizing proprietary technology and internal pharmacies, is seeking a Growth Copywriter. This remote, full-time position centers on managing and enhancing messaging across the entire conversion ecosystem. The professional in this role will function as a key contributor to business growth, treating written content as an analytical variable rather than mere decoration.
The person filling this position will conceptualize and execute swift messaging experiments spanning paid advertising channels, intake workflows, and customer retention loops. Success in this occupation requires a balance of clinical authority and profound empathy when communicating about sensitive personal health matters. Responsibilities involve developing high-intent conversion surfaces, utilizing customer voice intelligence, managing lifecycle marketing sequences, and applying internal artificial intelligence tools to scale output velocity while maintaining brand standards.
This role suits an analytical writer with a background in direct response and conversion optimization who thrives in a data-driven environment and values consumer behavior metrics above personal attachment to specific phrasing.
Responsibilities
- Write copy hypotheses and execute A/B tests alongside analytics teams to develop scalable messaging playbooks
- Create and optimize automated onboarding, retention, adherence, and win-back sequences across email, text messages, and push notifications
- Manage persuasive strategy and microcopy for landing pages, interactive quizzes, checkouts, and pricing offers
- Produce volume-driven concepts, hooks, and static or video copy variants for advertising platforms such as Meta, Google, and YouTube
- Analyze product reviews, support tickets, intake details, and exit surveys to gather qualitative customer insights
- Utilize and train internal artificial intelligence copywriting tools to scale production velocity and maintain consistency
Requirements
- Minimum of five years of specialized copywriting experience in direct-response, conversion copywriting, or growth marketing
- Demonstrated portfolio showcasing tested copy variants, structural changes, and quantifiable lifts in metrics such as click-through rates or conversion rates
- Extensive experience designing and optimizing automated email and SMS lifecycle campaigns
- Strong foundation in A/B testing mechanics, including hypothesis formulation and statistical significance
- Ability to write about sensitive personal health topics with empathy while adhering to healthcare compliance rules and ad-network medical restrictions
Qualifications
- Direct-to-consumer telehealth, wellness, or healthtech industry experience
Core Skills
Benefits
- Remote-first work arrangement
- Unlimited paid time off
- Paid non-working holidays based on country of residence
- Medical, dental, and vision insurance for US-W2 employees
- Referral bonuses
- Financial support for online courses
- Casual work environment with employee engagement activities and virtual gatherings
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote-first role allowing you to work from wherever you choose.
What is the employment type?
This is a full-time employment position.
How many years of experience are required?
Candidates must have at least five years of dedicated copywriting experience specializing in direct-response, conversion copywriting, or growth marketing.
What salary is offered for this role?
The salary is not specified in the job posting.
Sample Interview Questions
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