Opportunity at
InstructureGrowth Marketing Manager, Foundry
Instructure creates intuitive learning and personal development products to simplify education and career growth. Foundry operates as a standalone division inside Instructure focused on generating new…
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About This Role
Instructure creates intuitive learning and personal development products to simplify education and career growth. Foundry operates as a standalone division inside Instructure focused on generating new revenue through AI-built products. The company is hiring a Growth Marketing Manager, Foundry to act as the single-person growth engine for product pods. This role manages everything from messaging and early-access pipelines to paid customers across K12, higher education, and business and government sectors.…
Job Description
Instructure creates intuitive learning and personal development products to simplify education and career growth. Foundry operates as a standalone division inside Instructure focused on generating new revenue through AI-built products. The company is hiring a Growth Marketing Manager, Foundry to act as the single-person growth engine for product pods. This role manages everything from messaging and early-access pipelines to paid customers across K12, higher education, and business and government sectors. Responsibilities include shaping product positioning, driving go-to-market strategies, building demand engines, producing content, analyzing customer insights, and managing lifecycle adoption. The position reports to the President of Foundry with a matrixed dotted line to Instructure marketing leadership.
This opportunity is designed for a full-stack marketer who enjoys building categories from scratch, managing broad scopes independently, and tracking success directly through pipeline and revenue rather than impressions. Applicants must be comfortable working on-site as designated by the role and must successfully complete a background check and identity verification process during hiring. Instructure is an Equal Opportunity Employer that offers competitive benefits including an ownership program, flexible work culture, time off including a late December recharge period, wellness programs, and learning resources.
Responsibilities
- Formulate value propositions, product naming, and messaging frameworks tailored to K12, higher education, and business and government segments
- Direct go-to-market readiness for pilots, early access periods, and general availability launches
- Construct top-of-funnel demand through campaigns, audience building, and early-access recruiting
- Produce digital content, collateral, and customer-facing assets that highlight product differentiation
- Act as the primary expert on portfolio customers and competitors to inform product and pricing decisions
- Manage customer lifecycle, adoption, expansion, and retention using value-based messaging
- Monitor funnel and campaign metrics against revenue goals and adjust tactics as needed
Requirements
- Possess five or more years of experience in product, portfolio, or growth marketing
- Demonstrate a track record of executing strategic product launches from end to end
- Bring range across demand generation, campaigns, funnels, and audience building
- Write strong, strategically focused content and marketing collateral
- Demonstrate the ability to influence executive and cross-functional groups through virtual or in-person presentations
- Pass a background check and complete identity verification measures as part of the hiring process
Qualifications
- Experience working in ed tech or a related industry is ideal for this role
Core Skills
Benefits
- Competitive compensation and participation in the company ownership program
- Flexible work culture with remote, hybrid, or in-office collaboration spaces depending on the role
- Generous time off including local holidays and a late December Dim the Lights recharge period
- Comprehensive wellness programs and mental health support
- Learning and development resources such as tuition reimbursement and professional tools
- Motivosity employee recognition program
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for this role?
The posting specifies that this is a full-time position.
Where is this job located?
The specific location is not stated in the job posting, though the role has an on-site remote status designation.
Who does this position report to?
The Growth Marketing Manager reports to the President of Foundry, with a matrixed dotted line to Instructure's Marketing leadership.
What experience is required to apply?
Candidates must have five or more years of experience in product, portfolio, or growth marketing, ideally within ed tech or a related sector, along with demonstrated experience executing end-to-end product launches.
Is salary information provided in the posting?
No, the salary is not stated in the source posting.
Sample Interview Questions
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