Remote opportunity at
ReversingLabsGrowth Marketing Specialist
ReversingLabs is hiring a Growth Marketing Specialist to expand its digital marketing and demand generation initiatives by integrating modern, AI-enabled execution strategies. The organization specializes in…
Career Tools
About This Role
ReversingLabs is hiring a Growth Marketing Specialist to expand its digital marketing and demand generation initiatives by integrating modern, AI-enabled execution strategies. The organization specializes in software supply chain security, offering a platform used by government agencies and global Fortune 500 companies to identify and address hidden threats in software. This position centers on driving enterprise cybersecurity buyer and developer engagement through paid media, email workflows, landing page optimization, and…
Job Description
ReversingLabs is hiring a Growth Marketing Specialist to expand its digital marketing and demand generation initiatives by integrating modern, AI-enabled execution strategies. The organization specializes in software supply chain security, offering a platform used by government agencies and global Fortune 500 companies to identify and address hidden threats in software.
This position centers on driving enterprise cybersecurity buyer and developer engagement through paid media, email workflows, landing page optimization, and discoverability enhancements. The ideal candidate enjoys experimenting with digital campaigns, turning data into actionable insights, and leveraging artificial intelligence and automation to improve workflow efficiency.
The role operates on a full-time schedule with a compensation package ranging from $108,000 to $118,000 in base salary plus commission and equity. Travel is not required for this position.
Responsibilities
- Plan, launch, and optimize digital campaigns and paid media across platforms like Google Ads and LinkedIn Campaign Manager
- Build and execute multichannel email workflows, newsletters, content promotion, and lead nurture sequences
- Develop and maintain campaign landing pages in the CMS utilizing basic HTML and CSS
- Conduct conversion rate optimization experiments and ensure pages remain mobile-responsive and properly tracked
- Apply SEO fundamentals and generative engine optimization tactics to improve web content discoverability
- Track and report performance metrics such as CTR, CPC, CPL, and pipeline contribution using analytics tools
- Implement generative AI and automation tools to streamline research, data preparation, copy iteration, and campaign quality assurance
- Collaborate cross-functionally with product marketing, content, design, web development, and sales development teams
- Document successful artificial intelligence workflows and share operational best practices across the marketing team
Requirements
- Two to four years of professional experience in growth marketing, demand generation, B2B digital marketing, or campaign execution
- Hands-on background utilizing paid search and social advertising channels including Google Ads and LinkedIn Campaign Manager
- Demonstrated experience executing email programs via marketing automation platforms and building landing pages in a CMS
- Working familiarity with B2B marketing funnels, audience segmentation, and buyer journeys
- Strong analytical skills with spreadsheets, campaign reporting, GA4, and performance tracking
- Practical professional experience using artificial intelligence tools, writing prompts, and evaluating output for accuracy
- Strong organizational skills, attention to detail, and the ability to handle multiple campaigns concurrently
Qualifications
- Background in cybersecurity, B2B SaaS, enterprise technology, or developer tools marketing
- Familiarity with CRM and marketing automation systems such as Salesforce, HubSpot, or Marketo
- Experience using analytics and SEO tools including Google Search Console, Google Tag Manager, Ahrefs, or Screaming Frog
- Proficiency with basic HTML and CSS for modern content management systems
- Understanding of account-based marketing and product-led growth strategies
- Familiarity with automation platforms like Zapier, Make, or n8n, along with basic scripting or API connections
- Experience using tools like Canva or Figma for lightweight creative development
Core Skills
Benefits
- 401(k) plan featuring Traditional and Roth choices
- Flexible Spending Accounts for health and dependent care
- Employer-covered medical premiums of approximately 90%
- Health Reimbursement Arrangement to offset medical deductibles
- 100% employer-paid dental, vision, life, and disability insurance
- Pet insurance and Calm app membership
- Flexible paid time off and quarterly company-wide three-day wellness weekends
- Remote work stipend covering internet and cell expenses
- Eight annual paid volunteer hours
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Growth Marketing Specialist position?
The base compensation for this role ranges from $108,000 to $118,000 per year, plus commission and equity.
How much travel is required for this role?
The posting states that travel is not required.
How many years of experience are required?
Candidates must have two to four years of experience in B2B digital marketing, growth marketing, demand generation, or campaign execution.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.