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TypeformHead of Acquisition Marketing
Typeform is an online form builder that empowers more than 150,000 businesses to gather data through conversational forms, surveys, and quizzes. The platform generates 500 million…
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About this role
Head of Acquisition Marketing at Typeform is a full-time role. Work arrangement: Remote. Location: Applicants in United States only. No salary is shown in this listing. It was posted on Oct 1, 2026. This listing is paused and not taking applications at the moment.
Job Description
Typeform is an online form builder that empowers more than 150,000 businesses to gather data through conversational forms, surveys, and quizzes. The platform generates 500 million annual responses and connects with software such as Slack, Zapier, and Hubspot. The company is currently seeking a Head of Acquisition Marketing to direct its self-serve acquisition engine.
This leadership position focuses on the intersection of web conversion, paid media, growth, and customer acquisition. The individual selected for this role will unify the paid media and web departments to manage the complete user journey from the initial click to self-serve conversion. Responsibilities include defining the growth strategy, maintaining strong unit economics, and guiding the organization through shifts in online discovery driven by AI and LLMs. The ideal candidate possesses deep expertise in performance marketing within B2B software environments, strong analytical capabilities, and a proven ability to lead high-performing teams.
Responsibilities
- Own the end-to-end self-serve acquisition strategy covering paid media, web conversion, and signups
- Lead and manage teams across the web and acquisition functions
- Establish the roadmap and priorities for various acquisition channels
- Manage paid acquisition activities across programmatic, paid search, paid social, and retargeting
- Collaborate with the web team to drive conversion optimization and structured experimentation
- Build a testing culture focused on audiences, campaigns, creatives, and landing pages
- Manage and enhance the measurement framework for attribution, customer acquisition cost, lifetime value, and return on ad spend
- Work alongside the Data and Finance departments to ground investment choices in performance data
- Expand the channel mix and establish new acquisition loops
- Adapt acquisition approaches to changes in search behavior caused by artificial intelligence and large language models
- Partner with sales marketing to support account-based marketing and outbound motions
Requirements
- Significant background leading acquisition, growth, or performance marketing within a product-led growth or B2B SaaS company
- Expertise across paid social, paid search, retargeting, and programmatic channels
- Demonstrated success in scaling acquisition while optimizing unit economics and efficiency
- Experience directing web conversion optimization and experimentation initiatives
- Familiarity with product-led growth funnels spanning acquisition, activation, and conversion
- Strong analytical skills regarding conversion rates, customer acquisition cost, lifetime value, and return on ad spend
- Familiarity with business intelligence tools, attribution models, and web analytics
- Experience building and developing professional teams
- Background in establishing measurement frameworks and processes within changing environments
- Strong communication abilities to influence senior stakeholders across multiple departments
Qualifications
- Experience with outbound marketing or account-based marketing platforms like 6sense or Demandbase
- Experience managing external digital partners or agencies
- Understanding of organic acquisition and SEO
- Background working in a company transitioning from product-led growth to a hybrid sales-led model
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type for the Head of Acquisition Marketing?
The posting specifies that this is a full-time position.
What is the work location or remote status for this role?
The source posting indicates that the position is on-site, though a specific city or country location is not stated.
What salary does Typeform offer for this position?
The job posting does not specify salary details.
What are the primary duties of the Head of Acquisition Marketing?
The role involves overseeing end-to-end self-serve acquisition strategy, leading paid media and web teams, optimizing conversion rates, managing acquisition metrics like customer acquisition cost and lifetime value, and adapting strategies to AI-driven search changes.
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