Remote opportunity at
DescriptHead of Enterprise Marketing
Descript makes an editing product for video and audio, built for the AI era, and states it reaches more than 50 million users with a team…
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About This Role
Descript makes an editing product for video and audio, built for the AI era, and states it reaches more than 50 million users with a team of roughly 150. This Head of Enterprise Marketing position is a hands-on builder role for a leader who will push the company upmarket, turning self-serve users who fit the profile into larger enterprise agreements and pursuing accounts that belong in the pipeline. The listing…
Job Description
Descript makes an editing product for video and audio, built for the AI era, and states it reaches more than 50 million users with a team of roughly 150. This Head of Enterprise Marketing position is a hands-on builder role for a leader who will push the company upmarket, turning self-serve users who fit the profile into larger enterprise agreements and pursuing accounts that belong in the pipeline. The listing is marked remote. The company recruits for remote and hybrid positions and has its headquarters in San Francisco's Mission District.
The leader co-owns upmarket pipeline targets with Sales and writes an enterprise demand playbook that defines the ideal customer profile, target account selection, channel mix, offers, and campaigns. The job includes a framework for deciding which industries and segments to pursue first, account-based programs, and an annual marketing calendar tied to business milestones. The leader works with Product and Sales on moving self-serve users toward enterprise purchases through lifecycle plays and conversion tests, and works with the in-house paid team and RevOps on enterprise lifecycle programs. Measurement is central: tracking which channels, plays, and offers generate inbound interest and conversions, and reporting on pipeline contribution.
In the first year, the posting expects the leader to launch the enterprise demand motion, set up a measurement framework, put a formal marketing calendar in place, and stage at least one deal accelerator with Field Marketing, such as an EBC, a roundtable, or a CxO event. The role also contributes to enterprise pricing and packaging decisions.
Responsibilities
- Share ownership of upmarket pipeline targets with Sales
- Create the enterprise demand playbook and a framework for prioritizing verticals
- Plan account-based programs and campaigns aimed at high-fit accounts
- Keep an annual marketing calendar aligned with pipeline goals
- Build lifecycle plays and conversion tests to move self-serve customers toward enterprise contracts
- Monitor channel results, conversion rates, and pipeline attribution
- Coordinate with RevOps on enterprise lifecycle work and with Field Marketing on high-touch events
- Help shape enterprise pricing and packaging
Requirements
- Eight-plus years in B2B marketing, three or more of them spent growing upmarket or enterprise demand programs
- Experience at a PLG-focused firm, pushing self-serve customers toward enterprise deals
- Experience marketing to people who are both users and buyers, moving from consumer to B2B
- Strong analytical ability and a history of building measurement systems people rely on
- Experience sharing pipeline goals with Sales
Qualifications
- Working knowledge of modern ABM platforms and CRM and marketing automation integration
- Experience with AI-native marketing operations and workflows
- Background in SaaS, media technology, or creative software
- Experience designing and running conversion tests across PLG funnels
Core Skills
Benefits
- Strong healthcare coverage
- 401(k) matching
- Catered lunches at headquarters
- Flexible vacation policy
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
The listing is marked remote. The posting says the company hires for both remote and hybrid roles.
What is the base salary range?
The posting gives a base range of $180,000 to $230,000 per year. The final offer may vary based on experience, location, and level.
What experience is required?
Eight-plus years in B2B marketing is requested, with three or more of those years spent growing an upmarket demand motion.
How do I apply?
The posting does not specify application steps.
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