Remote opportunity at
FormicHead of Marketing - Remote, USA
Formic is seeking a Head of Marketing to build, optimize, and lead a scalable engine for generating demand and qualified pipeline. Formic provides an automation solution…
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About This Role
Formic is seeking a Head of Marketing to build, optimize, and lead a scalable engine for generating demand and qualified pipeline. Formic provides an automation solution through a Robotics-as-a-Service model that combines industrial robotics, software, and support, helping manufacturers deploy automation without large upfront capital investments. In this role, you will own the overall marketing strategy, brand positioning, demand generation, Sales Development, and GTM Engineering capabilities. You will operate in…
Job Description
Formic is seeking a Head of Marketing to build, optimize, and lead a scalable engine for generating demand and qualified pipeline. Formic provides an automation solution through a Robotics-as-a-Service model that combines industrial robotics, software, and support, helping manufacturers deploy automation without large upfront capital investments. In this role, you will own the overall marketing strategy, brand positioning, demand generation, Sales Development, and GTM Engineering capabilities. You will operate in a hands-on capacity to create focus from ambiguity, run disciplined experiments, and translate data into scalable commercial growth. This position suits an experienced marketing leader with an AI-native mindset, strong technical fluency, and a track record of scaling pipeline systems in high-growth B2B environments. You will collaborate closely with Sales, RevOps, and Leadership to align messaging, establish funnel metrics, and directly contribute to the company's commercial expansion in the American manufacturing sector.
Responsibilities
- Own Formic's overall marketing strategy, positioning, messaging, and market presence
- Oversee content, creative, video, website, customer stories, events, campaigns, thought leadership, PR, and product marketing channels
- Build and manage repeatable demand generation systems across inbound, outbound, ABM, events, paid, organic, and partnerships
- Lead and develop the Sales Development function, covering targeting, prospecting strategy, messaging, and performance coaching
- Direct the GTM Engineering capability by utilizing AI, automation, data enrichment, and emerging technologies
- Establish funnel visibility, metric tracking, and operating cadences in partnership with Sales and RevOps
- Build, mentor, and lead a multidisciplinary team spanning marketing, content, lead generation, sales development, and GTM engineering
Requirements
- Experience building and leading marketing, growth, or demand generation functions in high-growth B2B companies with measurable results
- Demonstrated history of building, improving, and scaling pipeline-generation systems
- Deep familiarity with B2B demand generation, funnel economics, segmentation, attribution, and conversion
- Proven background in developing differentiated positioning and messaging for complex products and buying decisions
- Technical fluency in evaluating, integrating, and optimizing marketing technology, data, automation, and AI-enabled GTM systems
- Demonstrated people leadership experience in building teams, delegating ownership, and developing talent
Qualifications
- Experience in manufacturing, industrial automation, robotics, industrial technology, or complex B2B markets with long sales cycles
- Direct experience building or leading SDR organizations with account-based and territory-based outbound strategies
- Experience building or leading GTM Engineering, Growth Engineering, or similar technical growth capabilities
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote policy for this role?
The position is listed as remote within the USA.
What is the salary range for the Head of Marketing?
The salary is USD 145,000 to 220,000 per year.
What type of employment is this?
This is a full-time position.
What kind of background is preferred for this job?
Bonus points are given for experience in manufacturing, industrial automation, robotics, industrial technology, or similarly complex B2B markets with long sales cycles.
Sample Interview Questions
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