Remote opportunity at
DriftrockHead of Product
Driftrock is a fully remote marketing technology company that helps automotive brands and dealers acquire customers. Among its clients are BMW, BYD, Mercedes-Benz and Volvo. Its…
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About This Role
Driftrock is a fully remote marketing technology company that helps automotive brands and dealers acquire customers. Among its clients are BMW, BYD, Mercedes-Benz and Volvo. Its platform collects enquiries from many channels, checks them in real time, runs follow-up messaging and tracks results all the way to the car sale. This full-time, permanent Head of Product role reports to the CEO and leads the team that sets direction for the…
Job Description
Driftrock is a fully remote marketing technology company that helps automotive brands and dealers acquire customers. Among its clients are BMW, BYD, Mercedes-Benz and Volvo. Its platform collects enquiries from many channels, checks them in real time, runs follow-up messaging and tracks results all the way to the car sale. This full-time, permanent Head of Product role reports to the CEO and leads the team that sets direction for the platform.
The Head of Product is responsible for product strategy and outcomes across the customer platform (Capture, Convert and Connect) and internal tools. The job includes writing a 12-month roadmap, choosing what to build and what to skip, coaching a team of product managers and guiding new products from first research to launch with clear success measures. The role works alongside sales, marketing and customer success leads to shape pricing, positioning and launch plans, meets brands, dealers and partners in person each month, and gives the CEO and board updates on product results. The hiring process starts with a short intro call and ends with a final team conversation, and includes a live workshop built around a real Driftrock product challenge.
Applicants should have run the product function for a business-to-business software-as-a-service platform, ideally with consumer or product-led growth experience, and have grown revenue, retention or another core customer measure. Managing product managers and building a strong team is key, and strong senior or lead PMs are invited to apply. Proof that a major new product was carried from first research to market is expected, along with data-led experimentation and fluency in trade-offs with engineering and design. Pay falls between £85,000 and £105,000 a year, and equity comes as share options. The role is fully remote and open to people in the UK or abroad, with a short daily window of shared UK working time.
Responsibilities
- Set vision and strategy for the platform, converting company goals into a roadmap backed by evidence
- Lead, coach and expand the Product team, hiring carefully as it grows
- Set priorities between external-facing offerings and internal tooling
- Take new products from first research to market, each with a launch plan and success measures
- Co-design solutions with product managers and other stakeholders
- Create an operating model with shared routines, metrics and tooling for a remote team
- Work with commercial and marketing leads on pricing, packaging and launch planning
- Report to the CEO and board on what shipped, what changed and what was learned
Requirements
- Track record leading a business software platform, where the strategy lifted sales, keep-rates or another key customer indicator
- Experience managing and growing product managers
- Proof of taking a major new product or bet from discovery through a successful launch
- Sharp product judgment, including knowing what not to build
- Routine customer discovery, pairing what customers say with product and revenue data
- Experimental, data-driven working style
- Ability to collaborate with engineering and design heads on trade-offs and sequencing
- Clear communication, written and spoken, in a remote and asynchronous team
- Willingness to get hands-on, and experience in smaller, fast-growing companies
Qualifications
- Background in martech, lead gen, messaging platforms or CRM-linked software
- Knowledge of automotive or e-mobility, especially brand and dealer relationships
- Track record delivering AI-driven software, or applying AI widely across research and building
- Launching products into new markets
- Shaping pricing and packaging for software products
Core Skills
Benefits
- EMI share options, and possibly keeping vested options after leaving if the board agrees
- Health cover spanning medical, dental, eyesight and hearing care, plus mental health support, therapy and cancer cover
- 24 to 28 days of holiday, plus bank holidays
- Pension contributions, life assurance at three times salary and income protection
- Electric car salary-sacrifice scheme
- Enhanced maternity and paternity leave
- Budget for study materials, classes and events
- Discounts and perks, including a BMW Group staff discount scheme
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this role remote?
Yes, it is fully remote and open to candidates in the UK or abroad, with a brief shared window of UK working hours each day.
What is the salary?
Pay falls between £85,000 and £105,000 a year, and equity comes as share options.
Who does the role report to?
The Head of Product reports to the CEO and manages product managers, with room for the team to grow.
What does the hiring process involve?
The process starts with a short intro call, then a conversation with the CEO, a live workshop built on a real product challenge, and a final talk with the team.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.