Remote opportunity at
EthenaHead of Product Marketing
Ethena seeks a Head of Product Marketing to act as the primary bridge between the product team and external audiences. Reporting to the Chief Technology Officer,…
Career Tools
About This Role
Ethena seeks a Head of Product Marketing to act as the primary bridge between the product team and external audiences. Reporting to the Chief Technology Officer, this role centers on defining positioning, crafting value propositions, and managing product launches for compliance, HR, and legal buyers. The person joining this position will design pricing models, engage directly with customers during demos and webinars, and share buyer feedback with the product team…
Job Description
Ethena seeks a Head of Product Marketing to act as the primary bridge between the product team and external audiences. Reporting to the Chief Technology Officer, this role centers on defining positioning, crafting value propositions, and managing product launches for compliance, HR, and legal buyers. The person joining this position will design pricing models, engage directly with customers during demos and webinars, and share buyer feedback with the product team to influence future roadmaps. Additionally, this practitioner builds collateral such as pitch decks, web pages, and explainer videos while equipping sales and customer success teams with commercial enablement materials.
Ethena develops customized compliance training software utilizing artificial intelligence to adapt content based on company policies and roles. The platform unifies core compliance tools including hotline management, policy bots, and phishing simulations, serving over one million learners across thousands of organizations. Operating as a remote-first company, Ethena hires professionals based in the United States who can align their working hours with North American time zones.
This position suits a hands-on B2B SaaS product marketer with experience communicating complex features to non-technical business buyers. Candidates should possess a strong background in artificial intelligence workflows, rapid execution, and cross-functional launch coordination. Ethena maintains a no-negotiation compensation policy and evaluates applicants regardless of background as an equal opportunity employer.
Responsibilities
- Define ideal customer profiles and articulate product value propositions across multiple lines
- Partner with leadership to evaluate and optimize pricing models and platform tiers
- Communicate the underlying reasons and buyer benefits behind every product release
- Participate in live sales demonstrations, discovery calls, and customer webinars
- Synthesize buyer feedback, objections, and feature requests to share with the product team
- Analyze upcoming product strategies to design comprehensive launch plans ahead of production
- Produce pitch decks, one-sheets, explainer videos, web pages, and outbound messaging templates
- Run enablement sessions and create concise update materials for sales and customer success teams
Requirements
- Experience marketing B2B SaaS products and features to non-technical business buyers such as compliance, HR, and legal leaders
- Familiarity with incorporating artificial intelligence tools into daily workflows to increase speed and output
- Ability to communicate concisely across various formats including videos, messaging, and live presentations
- Residency in the United States
Core Skills
Benefits
- Unlimited paid time off
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job located?
Ethena operates as a remote-first organization and is currently hiring candidates based in the United States.
What is the salary for the Head of Product Marketing role?
The annual salary for this position ranges from $180,000 to $230,000, determined by a no-negotiation policy that provides the best initial offer upfront.
Who does this role report to?
The Head of Product Marketing reports directly to the Chief Technology Officer.
Are artificial intelligence tools permitted during the interview process?
No, AI tools such as note takers, transcription tools, or recordings are not allowed during interviews to ensure fairness and accurate skill assessment.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.