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SundayInfluencer and Affiliate Marketing Manager
Sunday is currently hiring a remote, full-time Influencer and Affiliate Marketing Manager to oversee creator, affiliate, and retail partnership programs. Operating as a direct-to-consumer brand providing…
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About This Role
Sunday is currently hiring a remote, full-time Influencer and Affiliate Marketing Manager to oversee creator, affiliate, and retail partnership programs. Operating as a direct-to-consumer brand providing science-backed lawn, garden, pest control, and pet care products, Sunday offers consumers data-driven yard guidance through an AI companion and extensive soil databases. By 2024, the company surpassed one million customers and distributes over 75 items online and across roughly 7,000 retail locations nationwide.…
Job Description
Sunday is currently hiring a remote, full-time Influencer and Affiliate Marketing Manager to oversee creator, affiliate, and retail partnership programs. Operating as a direct-to-consumer brand providing science-backed lawn, garden, pest control, and pet care products, Sunday offers consumers data-driven yard guidance through an AI companion and extensive soil databases. By 2024, the company surpassed one million customers and distributes over 75 items online and across roughly 7,000 retail locations nationwide.
This position sits within the marketing department and partners closely with the Director of Growth Marketing, Paid Social Manager, creative agencies, as well as the brand and research teams. Rather than focusing purely on organic reach or brand awareness, this individual takes complete ownership of building a high-volume network of creators who produce authentic content that directly fuels paid performance advertising. The ideal candidate blends creative vision with rigorous data analysis to source talent, manage content approval workflows, test new affiliate verticals, and support retail sell-through campaigns.
The role suits a strategic, independent professional who approaches program management like a business owner, driving strategy, execution, and performance measurement from end to end. Core expectations involve developing creator briefs, negotiating directly with talent or management, tracking Key Performance Indicators like customer acquisition cost and return on ad spend, and optimizing partnership frameworks for measurable business impact.
Responsibilities
- Build and maintain a high-volume pipeline of creators across diverse niches and content formats, focusing on content quality and performance rather than follower counts
- Partner with the Paid Social Manager to evaluate performance data, pinpoint successful creators and concepts, and refine recruitment strategies and content briefs
- Establish tracking, reporting, and processes around creator metrics including spend, return on ad spend, hit rates, and customer acquisition cost
- Coordinate internal content feedback, consolidate edits, and communicate final notes to influencers while keeping briefs accurate and regulation-compliant
- Test new influencer formats, incentives, and user-generated content sourcing platforms to drive scalable growth
- Lead, expand, and monitor affiliate and ambassador programs to grow performance-driven partnerships while mitigating brand risk and fraud
- Collaborate with retail and growth teams to build creator initiatives supporting in-store and online retail sell-through campaigns
- Support social media scheduling and posting tasks utilizing existing content assets
Requirements
- Minimum of 4 years of professional experience managing influencer, affiliate, or creator partnerships within a consumer or direct-to-consumer brand
- Comprehensive understanding of social media culture and performance drivers across platforms like TikTok, Meta, YouTube, and emerging channels
- Strong working knowledge of paid creator content, partnership ads, Meta advertising, usage rights, and performance metrics
- Familiarity with data warehouses and data visualization tools
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the employment type and location for this role?
This position is a remote, full-time employment opportunity.
What experience is required to apply?
Candidates must have at least 4 years of experience working in influencer, affiliate, or creator partnerships for a consumer or direct-to-consumer brand.
What is the salary for this position?
The source posting does not specify the salary for this role.
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