On-site opportunity at
MeeshoLead Copy
The Lead Copy role sits in Meesho's growth team, within the Creative Intelligence Unit. That unit produces branding, performance marketing, push notification and WhatsApp messaging, homepage…
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About This Role
The Lead Copy role sits in Meesho's growth team, within the Creative Intelligence Unit. That unit produces branding, performance marketing, push notification and WhatsApp messaging, homepage and category page creative, and strategic projects such as new video formats and generative AI. The aim is to shape how the company speaks to users in mid-sized and smaller Indian cities, in the Tier 2 to 4 range, and to drive business results.…
Job Description
The Lead Copy role sits in Meesho's growth team, within the Creative Intelligence Unit. That unit produces branding, performance marketing, push notification and WhatsApp messaging, homepage and category page creative, and strategic projects such as new video formats and generative AI. The aim is to shape how the company speaks to users in mid-sized and smaller Indian cities, in the Tier 2 to 4 range, and to drive business results. The position is based in Bengaluru.
The lead sets the content strategy across performance, sale, push notification, WhatsApp, TV and in-app experiences. The role covers the full copy pipeline, from ideation through testing to scaling, and includes creating and owning the playbooks and quality standards that keep output consistent and quick.
A central part of the job is using generative AI tools to speed up content creation, refinement and production, while developing insight-led, culturally relevant stories for the next billion users across Bharat. The lead runs experiments on storytelling, format length and regional targeting, and coordinates with marketing, product and growth colleagues on shared key performance indicators.
The role also involves recruiting, mentoring and leading a team of writers. It suits a creative leader who thinks in terms of user needs, is excited about applying AI to the creative process, and can deliver content at scale without losing quality.
Responsibilities
- Set the content vision across performance, sale, push, WhatsApp, TV and in-app channels.
- Oversee the full copywriting pipeline from ideation to scaled production.
- Use GenAI tools to speed up content creation and refinement.
- Develop culturally relevant narratives for audiences in Tier 2 to 4 cities.
- Create execution playbooks and quality standards for all copy.
- Run creative experiments on storytelling, format length and regional targeting.
- Recruit, mentor and lead a team of writers.
- Co-own KPIs jointly with partners in marketing, product and growth.
- Track content trends, platform behaviour and regional culture.
Requirements
- Strong user-first, innovative thinking and ideation skills.
- Interest in exploring AI and its capabilities across the creative process.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is the role based?
The role is listed as on-site in Bengaluru.
Does the posting list formal qualifications?
The posting excerpt does not list formal qualifications or a number of years of experience. It describes user-first thinking and interest in AI.
Does the role manage people?
Yes, the lead recruits, mentors and leads a team of writers.
What is the salary?
The posting does not specify a salary.
How do I apply?
The posting does not describe an application process.
Sample Interview Questions
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