Opportunity at
FreshworksLead - Product Marketing
This lead product marketing role pushes go-to-market plans, positioning and uptake for the Freshdesk line at Freshworks, a company that makes customer service software. With customer…
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About This Role
This lead product marketing role pushes go-to-market plans, positioning and uptake for the Freshdesk line at Freshworks, a company that makes customer service software. With customer service tools changing fast alongside AI, automation and shifting buyer expectations, the lead must keep the offerings distinguishable from competing options and convert intricate technology into messaging that resonates. Day-to-day work includes writing crisp positioning and value-driven messages for CX leaders and executives, and…
Job Description
This lead product marketing role pushes go-to-market plans, positioning and uptake for the Freshdesk line at Freshworks, a company that makes customer service software. With customer service tools changing fast alongside AI, automation and shifting buyer expectations, the lead must keep the offerings distinguishable from competing options and convert intricate technology into messaging that resonates.
Day-to-day work includes writing crisp positioning and value-driven messages for CX leaders and executives, and turning technical capabilities into stories aimed at buyer personas. The lead coordinates launches with the product, sales, marketing and enablement groups, and watches rivals for feature releases, pricing shifts and market moves. Sales-facing material is a major output: battlecards, comparison grids, demonstrations, FAQs, displacement presentations and analyses of wins and losses. The lead may also speak as an expert on customer calls and executive briefings, passes competitive gaps to the product roadmap, and uses AI tools to speed up research and content.
The ideal candidate holds a graduate degree of any kind, with an MBA a plus, and has seven to nine years in comparable work. Written and spoken English, plus presentation skill, must be strong, along with a knack for explaining AI and technology to business and technical audiences. The listing is on-site and does not give a salary range.
Responsibilities
- Craft positioning and messaging that sets the company's customer service offerings apart.
- Run product launches with partners across product, sales, marketing and enablement.
- Monitor competitor feature releases, pricing and go-to-market activity.
- Produce battlecards, comparison charts, demos, FAQs, displacement decks and win/loss reviews.
- Act as the subject-matter expert on sales calls, executive briefings and deal reviews against rivals.
- Relay competitive gaps to product management for roadmap planning.
- Weave product and competitive messaging into campaigns, web pages, webinars and customer materials.
- Use AI tools to speed up research, content creation and win/loss analysis.
Requirements
- Seven to nine years of past experience in a comparable product marketing role.
- Demonstrated skill in building complete plans for go-to-market, launches, customer research and message frameworks.
- Strong positioning skills, including explaining technical topics to business and engineering audiences.
- Grasp of AI, technology and customer service, covering buyer habits and ideal customer profiles.
- Hands-on use of current AI tools for marketing, content and research.
- Polished English in writing, speaking and presenting.
Qualifications
- A graduate degree in any field; an MBA is preferred.
- Experience coordinating with executives, product, operations, sales and marketing across regions.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this role based?
The posting does not name a city. The listing is marked as on-site.
What experience is needed?
The posting asks for seven to nine years in a comparable role.
What education is required?
Any graduate degree is listed, and an MBA is preferred.
What is the salary?
The posting does not specify a salary range.
How do I apply?
The posting does not describe an application process.
Sample Interview Questions
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