Lead Product Marketing Manager - Novus

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About This Role

Pendo is seeking a remote Lead Product Marketing Manager for Novus , a newly launched product category tailored for application owners and product engineers creating AI-native software. Founded in 2013 by former product managers, Pendo provides tools that help teams comprehend product usage and focus their development efforts. In this zero-to-one position, the marketing lead will spearhead the complete go-to-market strategy, crafting the brand messaging, community engagement, launch events, positioning,…

Job Description

Responsibilities

• Own messaging, positioning documents, talk tracks, and category stories for Novus while maintaining alignment across internal stakeholders.
• Build and execute the complete go-to-market plan encompassing audience targeting, channel and campaign strategies, launch moments, and success metrics.
• Partner with revenue marketing to establish acquisition channel mixes, manage campaigns, and connect demand generation to free-to-paid conversions.
• Establish the product presence within developer forums, social channels, influencer networks, and events to cultivate trust among technical audiences.
• Collaborate with product and growth teams to design self-serve onboarding, freemium conversion paths, and activation flows.
• Define the market positioning strategy connecting Novus and Pendo for customers transitioning from AI-native teams into broader product organizations.
• Create sales and partner enablement materials, messaging, and proof points tailored to product engineers.
• Track commercial impact metrics including pipeline growth, marketing-sourced ARR, activation rates, and free-to-paid conversion numbers.

Requirements

• At least 7 years of professional marketing experience with individual contributor ownership over product or category narrative and positioning.
• Demonstrated ability to independently manage and execute a product launch, category story, or repositioning from concept to finish.
• Strong content creation abilities for writing clear narratives, launch assets, and precise positioning materials.
• Active, practical daily fluency with AI applications like Claude or ChatGPT to alter work processes and output.
• High bias to action with a proven history of shipping work, gathering feedback, iterating, and filling operational gaps independently.
• Ability to communicate complex technical concepts into compelling messaging without oversimplifying the product.
• Demonstrated cross-functional influence across product, sales, marketing, and leadership teams without direct authority.
• Prior experience working with product-led growth motions, encompassing self-serve acquisition, freemium conversion, activation, or community-led distribution.
• Credibility and familiarity with technical builder or developer audiences and how they evaluate tools.

Qualifications

• Hands-on experience building communities among developers or technical builder audiences.
• Technical fluency gained from writing software or working closely alongside engineers to understand deploy cycles, pull requests, and codebases.
• Background working in product analytics, developer tools, instrumentation, observability, open source, or AI coding tools.
• Growth-hacking experience within an early-stage or zero-to-one product setting.

Core Skills

Benefits

• Competitive employer-heavy healthcare coverage options in the United States including zero-dollar premium plans.
• Strong 401(k) matching program.
• Company equity.
• Flexible time off policies.

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