Remote opportunity at
ReplikaLifecycle & CRM Specialist
Replika is seeking a Lifecycle & CRM Specialist for a fully remote position operating on CET hours. Replika develops an AI application designed to support human…
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About This Role
Replika is seeking a Lifecycle & CRM Specialist for a fully remote position operating on CET hours. Replika develops an AI application designed to support human connection, social confidence, and personal well-being for a global user base of over 40 million individuals. In this role, the specialist will establish and manage the lifecycle marketing program from inception. Responsibilities include creating email campaigns, in-app messages, and push notifications to engage free…
Job Description
Replika is seeking a Lifecycle & CRM Specialist for a fully remote position operating on CET hours. Replika develops an AI application designed to support human connection, social confidence, and personal well-being for a global user base of over 40 million individuals.
In this role, the specialist will establish and manage the lifecycle marketing program from inception. Responsibilities include creating email campaigns, in-app messages, and push notifications to engage free users, handle renewals, and re-engage dormant accounts. The position requires a hands-on approach to building segments, writing messaging copy, conducting experiments, and tracking performance against revenue and retention targets while adhering to international privacy regulations.
The ideal candidate brings practical CRM experience within consumer subscription applications and possesses strong data skills to manage segments and performance analytics independently.
Responsibilities
- Design and implement core lifecycle workflows encompassing onboarding, free-to-paid conversion, subscription renewals, cancellation saves, and win-back sequences.
- Collaborate with the product team to deploy in-app messaging and offers that encourage paid upgrades at optimal moments.
- Develop and execute marketing campaigns targeting lapsed users and dormant email lists while maintaining compliance.
- Utilize product and subscription data to segment audiences and personalize messaging based on user status.
- Execute continuous testing regarding timing, subject lines, offers, and communication channels.
- Manage list health, deliverability, and analytics to connect messaging flows directly to revenue metrics.
Requirements
- Demonstrated hands-on lifecycle or CRM experience at a consumer subscription application with verifiable revenue outcomes.
- Direct experience building communication flows within modern messaging platforms such as Braze, Customer.io, Iterable, or Klaviyo.
- Ability to independently build audience segments and interpret analytical results without relying on an analyst.
- Familiarity with global communication regulations and consent standards, including GDPR and CAN-SPAM.
- Proficiency in writing or editing messaging copy while driving strategy and technical execution.
- Excellent written English communication skills.
Qualifications
- Experience with in-app messaging and push notifications on both iOS and Android platforms.
- Background in email deliverability, including domain reputation management, IP warming, and reviving large dormant lists safely.
- Familiarity with web and mobile app subscription billing alongside its associated tracking events.
- Prior experience working on products where brand tone and user trust are critical.
Core Skills
Benefits
- Flexible job schedule
- Generous vacation policy
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the role is fully remote, though candidates must be able to work Central European Time (CET) hours.
What is the employment type?
The posting specifies that this is a full-time position.
What is the salary for this role?
The job posting does not specify a salary.
What platform experience is required?
Candidates must have experience building workflows in a modern messaging platform such as Braze, Customer.io, Iterable, or Klaviyo.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.