Remote opportunity at
KendagoLifecycle Marketing Manager
The company runs several health and wellness brands and is hiring a Lifecycle Marketing Manager who will build its lifecycle function from the start. The role…
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About This Role
The company runs several health and wellness brands and is hiring a Lifecycle Marketing Manager who will build its lifecycle function from the start. The role grows one of the company's most important revenue channels through customer journeys that raise engagement, repeat purchases and lifetime value. The role blends strategy with hands-on execution across owned channels. It covers the whole lifecycle, including lead nurturing, abandonment flows, onboarding, upsell and cross-sell…
Job Description
The company runs several health and wellness brands and is hiring a Lifecycle Marketing Manager who will build its lifecycle function from the start. The role grows one of the company's most important revenue channels through customer journeys that raise engagement, repeat purchases and lifetime value.
The role blends strategy with hands-on execution across owned channels. It covers the whole lifecycle, including lead nurturing, abandonment flows, onboarding, upsell and cross-sell offers, retention and win-back. The position is fully remote and full-time, and the company says it offers real ownership and room to test new ideas quickly.
The manager will set lifecycle direction for email, SMS, push, in-app and other owned channels, design and refine automated journeys, and build segmentation and personalization from behavior signals and data. Testing messaging, offers and timing through A/B experiments is central, and the work is coordinated with the R&D, data, creative, growth and product groups. The company also expects use of AI tools for research, campaign creation and analysis.
Candidates should bring three to six years of lifecycle, CRM, retention or growth marketing experience in B2C subscription or direct-to-consumer businesses, hands-on work with tools like Klaviyo, Braze, Customer.io or Iterable, and a data-led approach to decisions. Experience with consumer apps, subscription models, health and wellness, or analytics tools such as GA4, Mixpanel or Amplitude is a plus.
Responsibilities
- Set lifecycle direction across email, SMS, push, in-app and any other owned channel
- Build and fine-tune automated journeys spanning the full customer lifecycle
- Design segmentation and personalization from behavior signals and data
- Identify ways to lift customer lifetime value using owned channels
- Test messaging, offers, timing and journeys through A/B experiments
- Analyze performance and turn results into action
- Work with R&D, data, creative, growth and product groups
- Use AI tools in research, campaign creation, analysis and execution
Requirements
- 3 to 6 years in lifecycle, CRM, retention or growth marketing in B2C subscription or DTC businesses
- Practical use of Klaviyo, Braze, Customer.io or Iterable, or comparable software
- Solid command of segmenting, automating, personalizing and testing
- Analytical mindset for data-based decisions
- Happy to own strategy and execution alike
- Inquisitive, self-starting and eager to build something from zero
Qualifications
- Work done with consumer apps or products that bridge web and mobile
- Background in subscription businesses
- Background in health and wellness
- Comfort with GA4, Mixpanel or Amplitude, or other product analytics software
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote job?
Yes. The posting describes a fully remote, full-time position.
How much experience is needed?
Three to six years in lifecycle, CRM, retention or growth marketing, ideally in a B2C subscription or direct-to-consumer business.
Which platforms should I know?
Hands-on experience with tools like Klaviyo, Braze, Customer.io or Iterable is expected, or with comparable lifecycle software.
Is salary stated?
The posting does not state a salary.
Sample Interview Questions
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