Remote opportunity at
RulaLifecycle Marketing Manager (Remote)
Rula operates as a remote-first organization focused on improving mental healthcare accessibility, integrating evidence-based care to help individuals manage their well-being. The company is currently seeking…
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About This Role
Rula operates as a remote-first organization focused on improving mental healthcare accessibility, integrating evidence-based care to help individuals manage their well-being. The company is currently seeking a Lifecycle Marketing Manager to design and run multi-channel communication initiatives utilizing email, SMS, and push notifications. In this position, the professional will develop personalized campaigns across both business-to-business and direct-to-consumer segments, focusing on patient access and provider enablement. The role involves working both…
Job Description
Rula operates as a remote-first organization focused on improving mental healthcare accessibility, integrating evidence-based care to help individuals manage their well-being. The company is currently seeking a Lifecycle Marketing Manager to design and run multi-channel communication initiatives utilizing email, SMS, and push notifications. In this position, the professional will develop personalized campaigns across both business-to-business and direct-to-consumer segments, focusing on patient access and provider enablement.
The role involves working both independently and alongside cross-functional departments to enhance analytics reporting, execute testing programs, and optimize engagement for patients and providers. Candidates should thrive in fast-paced settings, demonstrate strong organizational habits, exhibit a rigorous attention to detail, and possess a cooperative approach to project execution.
Responsibilities
- Design and execute multi-channel lifecycle strategies across email, SMS, and push notifications
- Collaborate with cross-functional teams to build personalized engagement programs for patients and providers
- Refine reporting and analytics capabilities to track campaign performance
- Expand test-and-learn initiatives to continuously improve patient access and provider success
- Manage both direct-to-consumer and business-to-business lifecycle programming simultaneously
Requirements
- Minimum of 5 years of experience working in a lifecycle or retention marketing capacity
- Demonstrated track record of executing effective multi-channel strategies that drive business growth
- Hands-on operational experience with enterprise-level email service providers, with Iterable and HubSpot preferred
- Ability to configure, automate, and optimize campaigns, automated journeys, experiments, dynamic content, and audience segmentation
- Strong analytical skills to interpret performance data and execute A/B testing
- Exceptional project management capabilities to handle multiple initiatives concurrently with high attention to detail
Qualifications
- Direct-to-consumer background is preferred, alongside openness to business-to-business experience
- Strong communication skills for conveying complex strategies across product, engineering, operations, and support teams
- Self-starting capability with strong organizational skills for fast-paced environments
- Previous employment history within a healthcare, mental health, or marketplace sector
- At least 1 year of experience at a high-growth startup
- Familiarity with complex lifecycle programming such as HTML or SQL
- Experience utilizing business intelligence tools like Looker and Amplitude
Core Skills
Benefits
- 100 percent remote work environment operating within United States time zones, excluding Hawaii
- Comprehensive health benefits including medical, dental, vision, life, and disability insurance, plus FSA and HSA options
- Access to a 401(k) retirement savings plan
- Generous time-off policies featuring two company-wide shutdown weeks annually for self-care
- Paid parental leave covering birthing, non-birthing, adoptive, and foster parents
- Employee Assistance Program supporting mental and physical health
- Quarterly department stipends designated for team building or in-person gatherings
- Participation in employee resource groups celebrating diverse identities and lived experiences
- Initial home office setup stipend and a 50 dollar monthly allowance for internet or cell phone expenses
- Wellness at Rula initiatives paired with a 50 dollar monthly wellness stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, Rula operates as a remote-first organization. Employees must be based in the United States, though hiring is currently unavailable in Hawaii.
What is the employment type?
The posting specifies full-time employment.
What experience is required for the Lifecycle Marketing Manager role?
Candidates must have at least 5 years of experience in a lifecycle or retention marketing role, hands-on experience with enterprise-level email service providers like Iterable or HubSpot, strong analytical skills for A/B testing, and excellent project management capabilities.
Does the posting disclose the salary range?
No, the salary is not stated in the source posting.
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