Remote opportunity at
KMK ConsultingManager, Marketing Analytics (Multi-Touch Attribution)
KMK Consulting is hiring a full-time Manager for their Multi-Touch Attribution Team within Commercial Analytics. This remote position involves leading client engagements focused on measuring how…
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About This Role
KMK Consulting is hiring a full-time Manager for their Multi-Touch Attribution Team within Commercial Analytics. This remote position involves leading client engagements focused on measuring how patient and healthcare professional touchpoints impact prescription outcomes for pharmaceutical and biotech clients. The person in this role will oversee end-to-end attribution initiatives, design attribution frameworks, integrate multi-source data, and translate analytical outputs into strategic recommendations for executive audiences. Additionally, the position requires managing,…
Job Description
KMK Consulting is hiring a full-time Manager for their Multi-Touch Attribution Team within Commercial Analytics. This remote position involves leading client engagements focused on measuring how patient and healthcare professional touchpoints impact prescription outcomes for pharmaceutical and biotech clients. The person in this role will oversee end-to-end attribution initiatives, design attribution frameworks, integrate multi-source data, and translate analytical outputs into strategic recommendations for executive audiences. Additionally, the position requires managing, mentoring, and developing a small team of analysts and consultants while contributing to firm thought leadership and proposal development.
This opportunity suits an experienced analytics professional with a strong background in marketing measurement and leadership within the life sciences or healthcare sectors. Candidates must possess significant experience designing multi-touch attribution solutions, working with complex datasets, and presenting insights to senior stakeholders.
Responsibilities
- Manage client multi-touch attribution engagements from scoping through delivery while establishing budgets, timelines, and success criteria
- Develop attribution frameworks utilizing rules-based, probabilistic, and algorithmic methods
- Incorporate and reconcile diverse data sources including claims data, prescription logs, customer relationship management records, digital engagement logs, and media delivery data
- Combine multi-touch attribution findings with marketing mix modeling and incrementality testing
- Deliver actionable recommendations regarding channel return on investment, sequencing, and budget allocation to executive audiences
- Supervise model validation, code quality, and reproducibility across the team
- Supervise, mentor, and guide consultants and analysts regarding workload planning and professional growth
- Contribute to proposal creation, thought leadership, and methodology improvements
- Maintain compliance with regulations such as HIPAA, the PhRMA Code, OPDP guidelines, CCPA, and GDPR
Requirements
- Minimum of six years of professional background in data science, measurement, or marketing analytics
- At least three years of experience focused on healthcare, pharma, or life sciences
- Demonstrated history of building and executing multi-touch attribution or customer-journey analytics
- Proficiency in SQL alongside either Python or R
- Familiarity with cloud data platforms such as BigQuery, Databricks, or Snowflake
- Working familiarity with pharmaceutical promotional structures and commercial data providers like Veeva CRM, IQVIA, and Symphony
- Experience presenting to executive clients and guiding decisions without direct authority
- At least three years of experience leading or mentoring team members in a client-service setting
Qualifications
- Bachelor degree in a business or quantitative field such as economics, statistics, math, engineering, or marketing analytics
- Advanced degree
- Background using vendor multi-touch attribution tools or commercial measurement platforms
- Familiarity with omnichannel orchestration, patient-journey analytics, or next-best-action frameworks
- Prior experience working in consulting agencies or analytics vendor settings
- Authored publications, conference presentations, or internal thought leadership pieces related to measurement or attribution
Core Skills
Frequently Asked Questions
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What is the employment type for this role?
This position is full-time.
Where is the position located?
The role is remote.
What is the salary for this position?
The salary is not stated in the posting.
What level of experience is required?
Candidates must have at least six years of experience in marketing analytics, measurement, or data science, including a minimum of three years within pharma, healthcare, or life sciences.
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