Remote opportunity at
RethinkFirstManager, Product Marketing
RethinkFirst is hiring a Manager, Product Marketing for a full-time, remote position available to candidates residing in specific states including AL, AZ, CT, FL, GA, HI,…
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About This Role
RethinkFirst is hiring a Manager, Product Marketing for a full-time, remote position available to candidates residing in specific states including AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, and WY. This role involves leading a team of product marketers while taking direct ownership of product marketing…
Job Description
RethinkFirst is hiring a Manager, Product Marketing for a full-time, remote position available to candidates residing in specific states including AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, and WY. This role involves leading a team of product marketers while taking direct ownership of product marketing strategy and execution for designated lines of business.
The position requires close collaboration with Product, Sales, Customer Success, Finance, and Marketing departments. Key duties include translating data and research into positioning, messaging, pricing, packaging, and comprehensive go-to-market strategies. Candidates will shape commercial priorities, develop ideal customer profiles, evaluate market opportunities, and equip sales teams with necessary enablement tools.
This opportunity is well-suited for an experienced, hands-on professional with a background in complex solution environments or B2B SaaS who excels in a fast-paced setting.
Responsibilities
- Manage, coach, and develop a team of product marketers by establishing clear priorities and standards.
- Manage product marketing strategy and execution for assigned business lines through launch, adoption, and growth.
- Collaborate with business and product leaders to guide commercialization priorities, investment decisions, and roadmaps.
- Conduct research into market dynamics, competitors, customers, and whitespace using win/loss insights and product data.
- Establish segmentation, competitive intelligence, ideal customer profiles, and TAM/SAM/SOM analysis.
- Formulate positioning, messaging, value propositions, and competitive differentiation for designated offerings.
- Design pricing and packaging strategies alongside Finance, Product, Sales, and leadership.
- Execute go-to-market plans for new products, packaging changes, and major enhancements.
- Provide Customer Success and Sales with training, narratives, tools, and competitive guidance.
- Build customer advocacy initiatives and transform case studies and testimonials into proof points for campaigns.
- Monitor commercial performance metrics such as retention, win rate, expansion, and pipeline influence.
Requirements
- Over 8 years of experience in product marketing, go-to-market strategy, or related fields within B2B SaaS or complex solution environments.
- Minimum 3 years of people management experience.
- Proven portfolio or product ownership experience with a history of translating market insights into commercial growth.
- Practical background in pricing, packaging, customer research, competitive intelligence, segmentation, and product launches.
- Experience partnering with enterprise Sales, Product, Customer Success, Marketing, and Finance teams.
- Strong commercial and analytical skills with executive communication and storytelling abilities.
Qualifications
- Experience working in regulated or specialized B2B markets such as healthcare, human capital, or education technology.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role, but applicants must reside in one of the approved states: AL, AZ, CT, FL, GA, HI, IA, IL, IN, KY, LA, MD, MA, MI, MN, MO, MT, NC, NE, NH, NJ, NV, OH, OK, OR, PA, RI, TN, TX, VA, WA, WI, or WY.
What is the employment type?
This is a full-time position.
What experience is required for this role?
Applicants need 8 or more years of experience in product marketing, go-to-market strategy, or related fields in B2B SaaS or complex environments, including at least 3 years of people management.
What is the salary for this position?
The salary is not stated in the job posting.
Sample Interview Questions
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