Remote opportunity at
PointClickCareMarket Insights Manager (CA)
The Market Insights Manager (CA) is a remote, full-time individual contributor role, and the CA designation appears in the title. Shaping the company's product, promotion and…
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About This Role
The Market Insights Manager (CA) is a remote, full-time individual contributor role, and the CA designation appears in the title. Shaping the company's product, promotion and market entry plans depends on Responsibilities include tracking competitors, building competitor profiles, and writing market trend analyses. The manager also produces the reports, dashboards and presentations that carry those findings to partner teams and leadership. The manager independently runs qualitative studies, mostly in-depth interviews,…
Job Description
The Market Insights Manager (CA) is a remote, full-time individual contributor role, and the CA designation appears in the title. Shaping the company's product, promotion and market entry plans depends on Responsibilities include tracking competitors, building competitor profiles, and writing market trend analyses. The manager also produces the reports, dashboards and presentations that carry those findings to partner teams and leadership.
The manager independently runs qualitative studies, mostly in-depth interviews, and helps design and analyze survey, MaxDiff and pricing work. Data comes in from interviews, discussions, surveys and industry reading; the manager collects and checks it using Excel, SPSS or AI platforms. Keeping research data accurate and protecting confidential or regulated information are core obligations.
The manager supports senior research and insights leaders with background research, guide drafting and project file organization. Staying informed about new research tools and methods is part of the role, as is promoting customer perspectives and refining the team's practice.
The listing calls for five years of healthcare-focused market research, strong analytics and a business, math or science degree. It requires strong command of Excel, PowerPoint, Power BI and AI solutions, and understanding of conjoint, MaxDiff, price elasticity and concept testing. Requirement: hands-on work with brand health trackers and brand equity studies.
Responsibilities
- Monitor rivals and draft their profiles, along with market trend write-ups
- Design and run qualitative research, mainly in-depth interviews
- Help design and analyze surveys, MaxDiff and pricing studies
- Pull together and examine material from interviews, group talks, surveys and trade reading
- Produce reports, dashboards and presentations that guide marketing and product strategy
- Present conclusions and advice to leaders
- Protect data accuracy and handle confidential or regulated information
- Support senior research staff with background research, guides and project files
Requirements
- Five years of hands-on market research in healthcare, covering data collection, analysis and reporting
- Advanced analytical skill, including statistical modeling and joining different data sources
- Advanced storytelling and presentation skills for non-specialist audiences
- Expertise with Excel, PowerPoint, Power BI and AI solutions
- Understanding of conjoint, MaxDiff, price elasticity and concept testing
- Practical management of detailed studies like brand health and brand equity monitoring
- Bachelor's or higher in business, math or science
- Motivated and results-driven, able to work in a collaborative and fast-paced environment
Qualifications
- Deep understanding of the healthcare sector, including LTPAC, acute care and payer audiences
- Previous success working inside a SaaS company
- Familiarity with a broad set of research approaches, including product tests, brand studies, ad research and segmentation work
Core Skills
Benefits
- Benefits begin on the first day of employment
- Retirement plan with employer matching
- Flexible paid time off
- Wellness resources and support programs
- Parental and caregiver leave
- Fertility and adoption assistance
- Learning and development support
- Employee assistance program
- Inclusion and allyship groups
- Employee recognition
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Market Insights Manager (CA) role remote?
Yes. The listing describes it as remote and full time. The CA designation appears in the title.
What kind of work is this role?
It is an individual contributor position covering market research, competitive intelligence, and reports and presentations for leadership.
Is healthcare experience required?
Yes. The posting requires five years of hands-on market research experience within the healthcare industry.
Is a salary listed?
No. The posting does not state a salary.
Sample Interview Questions
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