Remote opportunity at
PointClickCareMarket Insights Manager (US)
The Market Insights Manager (US) is an individual contributor role based remotely on a full-time basis. Market research and competitive intelligence feeding decisions on products, promotion…
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About This Role
The Market Insights Manager (US) is an individual contributor role based remotely on a full-time basis. Market research and competitive intelligence feeding decisions on products, promotion and market entry are the manager's core task. Qualitative work, mostly in-depth interviews, is run independently, while the manager helps build quantitative surveys, MaxDiff and pricing research. Other duties include backing surveys and focus groups, keeping research data accurate, and handling confidential or regulated…
Job Description
The Market Insights Manager (US) is an individual contributor role based remotely on a full-time basis. Market research and competitive intelligence feeding decisions on products, promotion and market entry are the manager's core task.
Qualitative work, mostly in-depth interviews, is run independently, while the manager helps build quantitative surveys, MaxDiff and pricing research. Other duties include backing surveys and focus groups, keeping research data accurate, and handling confidential or regulated material with care. The manager also drafts discussion and survey guides, runs background research for senior staff, and keeps project timelines and research files in order.
Championing the voice of the customer across the organization is part of the role, along with improving the research methods the team uses. The manager is expected to follow new research tools and to present findings clearly to senior leaders.
The posting asks for five years of hands-on market research in healthcare, covering data collection, analysis and reporting. It also calls for statistical modeling, storytelling skill and proficiency with Excel, PowerPoint, Power BI and AI tools. Knowledge of conjoint, MaxDiff, price elasticity and concept testing is a must, and so is running brand health and brand equity tracking studies. A degree at bachelor's level or higher in business, math or science is required.
Responsibilities
- Run market studies and competitor tracking that inform decisions about products, promotion and market entry
- Compile competitor profiles and trend write-ups for the market
- Design and run qualitative studies, mainly in-depth interviews
- Support the design and analysis of surveys, MaxDiff and pricing research
- Produce reports, dashboards and presentations that communicate findings to stakeholders
- Walk senior leaders through findings and recommended actions
- Keep research data accurate and handle confidential information properly
- Draft survey and discussion guides, and manage research timelines and files
Requirements
- Five years of hands-on market research in healthcare, covering data collection, analysis and reporting
- Advanced analytical skill, including statistical modeling and merging different data sources
- Strong storytelling and presentation skills for non-specialist audiences
- Expertise with Excel, PowerPoint, Power BI and AI solutions
- Understanding of conjoint analysis, MaxDiff, price elasticity and concept testing
- Hands-on management of intricate studies such as brand health tracking and brand equity monitoring
- Bachelor's or higher in business, math or science
- Results-driven and comfortable in a collaborative, fast-paced team
Qualifications
- Understanding of the healthcare sector, including LTPAC, acute care and payer audiences
- Previous success working inside a SaaS company
- Familiarity with a broad set of research approaches, including product tests, brand studies, ad research and segmentation work
Core Skills
Benefits
- Benefits begin on the first day of employment
- Retirement plan with employer matching
- Flexible paid time off
- Wellness resources and support programs
- Parental and caregiver leave
- Fertility and adoption assistance
- Learning and development support
- Employee assistance program
- Inclusion and allyship groups
- Employee recognition
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the Market Insights Manager (US) role remote?
Yes. The listing describes it as remote and full time.
How much experience is needed?
The posting asks for five years of hands-on market research in the healthcare industry, including data collection, analysis and reporting.
Which research methods should candidates know?
Named methods include conjoint, MaxDiff, price elasticity, concept testing and brand trackers.
Is a salary listed?
No. The posting does not state a salary.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
