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Billy Goat GroupMarketing Engineer I
Billy Goat Group is seeking a Marketing Engineer I to develop and build the artificial intelligence systems that power its marketing operations. Operating globally, the employer…
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About This Role
Billy Goat Group is seeking a Marketing Engineer I to develop and build the artificial intelligence systems that power its marketing operations. Operating globally, the employer manages prominent digital platforms for authentic sneakers, apparel, and accessories, including GOAT, Flight Club, Grailed, and alias, serving a community exceeding sixty million members. This role centers on replacing manual and repetitive tasks with automated pipelines, tools, and agents, starting with customer relationship management…
Job Description
Billy Goat Group is seeking a Marketing Engineer I to develop and build the artificial intelligence systems that power its marketing operations. Operating globally, the employer manages prominent digital platforms for authentic sneakers, apparel, and accessories, including GOAT, Flight Club, Grailed, and alias, serving a community exceeding sixty million members. This role centers on replacing manual and repetitive tasks with automated pipelines, tools, and agents, starting with customer relationship management and lifecycle automation before expanding into performance and organic marketing. Reporting to the AVP of Growth, the chosen candidate will take AI solutions from early prototypes into fully functional production environments while collaborating closely with marketing and engineering teams.
This position is well-suited for individuals who possess stronger engineering and artificial intelligence backgrounds than traditional marketing experience. Candidates will be evaluated primarily on their demonstrated capability to build practical solutions utilizing large language models and agent tooling. Billy Goat Group applies geographic pay tiers across the United States, aligning compensation with regional differences.
Responsibilities
- Design, build, and deploy production-ready artificial intelligence agents and automated workflows for daily use by marketing personnel
- Automate campaign creation processes within Braze, incorporating template-driven generation, product-level personalization, reusable segmentation logic, and pre-send quality assurance
- Develop evaluation suites to assess agent outputs for factual grounding, tone, and brand voice consistency
- Manage a version-controlled repository containing agent definitions, prompts, and skills as shared infrastructure
- Connect product and marketing systems via APIs and Model Context Protocol servers to allow agents to utilize company data
- Educate marketing colleagues on newly deployed tools and monitor adoption rates and performance outcomes
Requirements
- A portfolio showcasing built artificial intelligence projects, including LLM workflows, internal tools, or agents utilized by real people
- Practical experience working with large language model application programming interfaces such as OpenAI or Anthropic, covering prompt design, tool use, and structured outputs
- Familiarity with agent orchestration platforms such as Make, Zapier, n8n, or Gumloop, alongside development tools like Cursor or Claude Code
- Evaluation literacy demonstrating the ability to determine if an artificial intelligence system operates correctly
- Proficiency in at least one general-purpose programming language, with a preference for Python
- Familiarity with REST application programming interfaces, authentication methods, JSON data formats, and Git version control
- One to two years of professional working experience in any field
Qualifications
- Prior exposure to marketing automation or customer relationship management platforms, with Braze experience considered most relevant
- Experience developing basic internal user interfaces using technologies like Streamlit, React, or Retool
- Proficiency with SQL or experience querying data warehouses
- Familiarity with context engineering, retrieval-augmented generation, or structured product catalogs
- Knowledge of or personal interest in streetwear, collectibles, sneakers, and resale markets
Core Skills
Benefits
- Medical insurance options
- Dental insurance options
- Vision insurance options
- Disability insurance options
- Life insurance options
- Paid time off
- 401K plan
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary for the Marketing Engineer I position?
The compensation depends on geographic pay tiers across the United States. Tier 1 locations range from $113,210 to $130,000 USD, Tier 2 locations range from $90,300 to $101,000 USD, and Tier 3 locations range from $80,000 to $89,085 USD.
What are the primary duties of this role?
The role involves building and deploying artificial intelligence agents, automating campaign workflows in Braze, writing evaluation suites to test agent outputs, and maintaining a version-controlled library of prompts and tools.
Is marketing experience required to apply?
No, marketing knowledge and experience are preferred but not required. The employer is hiring primarily for demonstrated technical ability to build applications using large language models and agent tooling.
Sample Interview Questions
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