Remote opportunity at
AlpacaMarketing Manager - Market Data
Alpaca is a globally distributed financial services company backed by $400 million in funding from prominent investors. The organization provides agent-first brokerage infrastructure and institutional-grade APIs…
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About This Role
Alpaca is a globally distributed financial services company backed by $400 million in funding from prominent investors. The organization provides agent-first brokerage infrastructure and institutional-grade APIs for stocks, options, crypto, fixed income, and ETFs to hundreds of financial institutions across 40 countries, supporting over 10 million accounts. Alpaca seeks a Marketing Manager to lead the strategic planning, promotion, and adoption of its newly developed market data product. This role involves…
Job Description
Alpaca is a globally distributed financial services company backed by $400 million in funding from prominent investors. The organization provides agent-first brokerage infrastructure and institutional-grade APIs for stocks, options, crypto, fixed income, and ETFs to hundreds of financial institutions across 40 countries, supporting over 10 million accounts.
Alpaca seeks a Marketing Manager to lead the strategic planning, promotion, and adoption of its newly developed market data product. This role involves targeting current Broker API and Trading API users alongside new customers who require market data exclusively. The position calls for a professional who can operate independently while working remotely from anywhere in the world, joining a team of more than 400 globally distributed members spanning the US, Canada, Japan, Hungary, Nigeria, Brazil, the UK, and beyond.
In this capacity, the marketing manager will coordinate across multiple departments including sales, public relations, events, and customer service. The ideal candidate blends strategic planning capabilities with direct, hands-on execution across various marketing channels.
Responsibilities
- Develop and manage the overall marketing strategy, priority setting, budget allocation, goal tracking, and impact measurement for the market data product
- Design and execute HubSpot email marketing campaigns directed at current and prospective customers in coordination with sales and customer service teams
- Develop and maintain sales collateral such as pitch decks, case studies, product sheets, and pricing overviews
- Collaborate with the events team to shape and execute a comprehensive events strategy
- Partner with the Head of PR to design and carry out a public relations strategy
- Monitor and analyze competitor positioning, product releases, and pricing updates to share actionable insights internally
- Design and implement customer feedback programs and regular surveys
- Plan, execute, and optimize paid marketing campaigns through LinkedIn and Google Ads
- Analyze campaign performance data and translate customer and competitive intelligence into go-to-market recommendations
Requirements
- At least five years of B2B marketing experience, preferably within SaaS, financial services, or fintech, including direct ownership of marketing strategy and planning
- Practical, hands-on background in creating and executing email campaigns using HubSpot or comparable marketing automation tools
- Demonstrated experience planning, running, and optimizing paid acquisition campaigns on LinkedIn and Google Ads
- Track record of producing sales collateral and partnering closely with sales or other customer-facing groups
- Exceptional verbal and written communication skills
- Background in designing and managing public relations and event strategies with internal colleagues or external agency partners
- Strong analytical capabilities with a data-driven methodology for measuring and enhancing campaign results
- High level of attention to detail
Qualifications
- Prior experience marketing API or developer products, trading platforms, or market data
- Familiarity with survey tools, customer research methodologies, and competitive intelligence
- Understanding of or direct experience within financial markets
- Demonstrated capability to self-manage and thrive in a fast-paced environment
- Comfort and experience working in a remote arrangement
Core Skills
Benefits
- Competitive salary and stock options
- Health benefits
- One-time home-office setup stipend of USD $500 for new hires
- Monthly stipend of USD $150 provided via a Brex Card
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, this role is remote and part of a globally distributed team spanning multiple countries.
What experience is required for this role?
Candidates must have 5 or more years of B2B marketing experience in SaaS, fintech, or financial services, with direct involvement in marketing strategy, email automation platforms like HubSpot, paid ads on Google and LinkedIn, and sales collateral creation.
What benefits and perks are included?
Alpaca offers a competitive salary, stock options, health benefits, a one-time USD $500 home-office setup stipend for new hires, and a USD $150 monthly stipend via a Brex Card.
What is the exact salary for this position?
The specific salary amount is not stated in the job posting.
Sample Interview Questions
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