Remote opportunity at
RobloxMarketing Manager, MENAT
Roblox operates a 3D immersive digital platform that connects tens of millions of users globally with shared experiences built by a community of creators and developers.…
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About This Role
Roblox operates a 3D immersive digital platform that connects tens of millions of users globally with shared experiences built by a community of creators and developers. The organization is seeking a Marketing Manager to oversee engagement across the Middle East, North Africa, and Türkiye (MENAT) region. Based in the United Arab Emirates with an extended orientation at headquarters, this position serves as the initial local marketing professional in the territory.…
Job Description
Roblox operates a 3D immersive digital platform that connects tens of millions of users globally with shared experiences built by a community of creators and developers. The organization is seeking a Marketing Manager to oversee engagement across the Middle East, North Africa, and Türkiye (MENAT) region. Based in the United Arab Emirates with an extended orientation at headquarters, this position serves as the initial local marketing professional in the territory. The chosen candidate will formulate and implement a comprehensive go-to-market strategy that addresses the linguistic, economic, and cultural diversity of the area.
This role suits an independent professional capable of navigating complex regulatory frameworks, establishing a cohesive brand voice, and identifying high-growth clusters. Responsibilities encompass managing social media channels, influencer campaigns, partner collaborations, and regional events. The individual will handle asset localization, guide product launches based on data, and cooperate with policy and legal teams to guarantee adherence to local privacy standards. Ideal candidates bring extensive marketing expertise across the MENAT region alongside a consumer technology background, acting as a strategic advocate for local requirements to the global headquarters.
Responsibilities
- Design and execute a scalable go-to-market strategy adapted for Tier 1, Tier 2, and Tier 3 markets across MENAT
- Oversee the localization and transcreation of marketing assets to ensure native-level nuance
- Lead product launches throughout the region using data, localized product-market fit, and barriers to entry
- Build community growth via targeted influencer partnerships and localized channels such as Instagram, TikTok, and LinkedIn
- Collaborate with legal and policy teams to ensure compliance with regional data privacy standards
- Develop events and community initiatives in priority markets while attending industry events for ecosystem growth
- Establish partnerships with brands and non-governmental organizations to enhance local credibility and long-term expansion
Requirements
- Minimum of 8 years of marketing experience with a deep, pan-regional focus across MENAT
- Fluent Arabic language skills
- Minimum of 5 years in consumer technology with understanding of mobile trends, privacy-first user behaviors, and local trust barriers
- Ability to operate autonomously within a strategic framework with minimal daily oversight
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this position located?
This role is based in the United Arab Emirates, and includes spending a few weeks at headquarters for an extended orientation.
What language proficiency is required?
Candidates must be fluent Arabic speakers.
How many years of experience are needed?
Applicants need eight or more years of marketing experience with a pan-regional focus across MENAT, including at least five years in consumer technology.
What salary does this position offer?
The salary is not specified in the job posting.
Sample Interview Questions
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