Remote opportunity at
PatSnapMarketing Operations Manager
Patsnap is a worldwide, pre-IPO firm whose AI platform connects IP and R&D groups throughout innovation. It reports more than 12,000 customers and has offices in…
Career Tools
About This Role
Patsnap is a worldwide, pre-IPO firm whose AI platform connects IP and R&D groups throughout innovation. It reports more than 12,000 customers and has offices in Singapore, Toronto, London and Shanghai, along with remote teams in the US. This remote role suits a US-based hire who can work flexibly across Eastern Time hours. This manager is accountable for the platforms, figures and reports holding the global marketing team together. The…
Job Description
Patsnap is a worldwide, pre-IPO firm whose AI platform connects IP and R&D groups throughout innovation. It reports more than 12,000 customers and has offices in Singapore, Toronto, London and Shanghai, along with remote teams in the US. This remote role suits a US-based hire who can work flexibly across Eastern Time hours.
This manager is accountable for the platforms, figures and reports holding the global marketing team together. The job creates a reliable read on results by campaign, channel, region and revenue stage, and advises where to put budget next. Metric definitions for MQLs, SQLs, source and attribution are owned here, with reporting drawing on Salesforce, the automation platform, GA and linked BI software.
The job also keeps marketing operations running day to day. Day-to-day tasks include running HubSpot, managing lead lifecycles, scoring, routing, enrichment, deduplication and segments, and linking self-serve demand to sales. The manager assesses and deploys marketing technology, tracks the stack's costs and renewals, and uses AI and automation to eliminate manual steps. The role also contributes to SEO and GEO strategy.
The role is hands-on and individual-contributor in nature. It suits someone with four to six years in marketing operations, revenue operations or marketing analytics, ideally in B2B SaaS, who knows HubSpot or Marketo and Salesforce well. Base pay is listed at $110,000 to $130,000 USD, plus a bonus of up to two months' salary.
Responsibilities
- Report results across funnel stages, campaigns, channels, pipeline impact and return on spend
- Create and upkeep dashboards pulling from Salesforce, the automation tool, Google Analytics and BI platforms
- Set consistent definitions for MQLs, SQLs, opportunity source, attribution and velocity
- Explain campaign outcomes and propose next steps to Marketing leadership
- Run HubSpot day to day and serve as Marketing's partner for Salesforce integration and data flow
- Build workflows, lead scoring, routing, enrichment, deduplication and segmentation
- Join product, marketing and CRM records to trace how product activity turns into income
- Suggest and trial updates to nurture steps, qualification rules and sales handoffs
- Keep the marketing technology inventory current and assess new tools
- Lead SEO and GEO work and apply approved AI tools to research and analysis
- Standardize processes and reporting across regional marketing teams
Requirements
- Four to six years in marketing ops, revenue ops, marketing analytics or a closely related area
- Strong hands-on command of HubSpot or Marketo, covering workflows, lifecycle management and segmentation
- Working knowledge of Salesforce campaigns, leads, contacts and reporting
- Proven experience in marketing reporting and analytics that covers attribution and pipeline contribution
- Experience personally building dashboards, workflows and lead scoring
- Familiarity with self-serve growth models, covering trials, activation and product-qualified leads
- Solid knowledge of Google Analytics, conversion tracking and UTM governance
- Experience assessing and rolling out marketing technology
- Skill at converting intricate data into plain recommendations for business readers
- Strong project management and documentation skills
Qualifications
- Background serving marketing groups spread across several regions
- BI and visualization experience with Looker, Tableau or Power BI
- SQL or advanced spreadsheet modeling
- Product analytics experience with Amplitude, Mixpanel or Pendo
- Hands-on time with ABM tools, intent data, enrichment, CDPs or event platforms
- Background merging or moving marketing platforms
- HubSpot, Salesforce or Google Analytics certifications
- Experience across multiple languages, currencies or regulatory settings
Core Skills
Benefits
- Unlimited vacation
- Two volunteer days for community work
- Health and dental coverage from day one, including dependents
- 401(k) with company matching
- Work-from-home stipend
- 24/7 employee assistance program with virtual healthcare, counseling and family support
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is the role remote?
Yes. It is remote and US-based, suited to people comfortable with flexible Eastern Time hours.
What is the pay?
Base pay is $110,000 to $130,000 USD, with a bonus of up to two months of salary.
How much experience is asked for?
Four to six years of experience is requested across marketing ops, revenue ops or marketing analytics.
Which systems are central to the role?
HubSpot, Salesforce, Google Analytics and BI software form the core stack. Marketo is listed as an alternative marketing automation platform.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.