Remote opportunity at
WRS HealthMarketing Operations Manager (Medical Software)
WRS Health is a physician-owned organization providing a cloud-based electronic health record and practice management platform to various medical specialties. Recognized as a top electronic health…
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About This Role
WRS Health is a physician-owned organization providing a cloud-based electronic health record and practice management platform to various medical specialties. Recognized as a top electronic health record provider, the company offers integrated services including patient coordination, medical billing, marketing, and practice management tools. The organization seeks a Marketing Operations Strategist to handle strategic marketing initiatives aimed at boosting brand visibility, acquiring customers, and increasing revenue. This full-time, remote position operates…
Job Description
WRS Health is a physician-owned organization providing a cloud-based electronic health record and practice management platform to various medical specialties. Recognized as a top electronic health record provider, the company offers integrated services including patient coordination, medical billing, marketing, and practice management tools.
The organization seeks a Marketing Operations Strategist to handle strategic marketing initiatives aimed at boosting brand visibility, acquiring customers, and increasing revenue. This full-time, remote position operates during standard US business hours from 9:00 AM to 5:00 PM EST or 8:30 AM to 4:30 PM EST. The role suits an analytical, creative, and collaborative professional with a background in B2B software-as-a-service who excels at project management, workflow documentation, performance analysis, and website conversion optimization.
In this capacity, the professional will develop scalable marketing systems leveraging HubSpot, data science, and artificial intelligence-driven automation to guide data-backed decision-making. Daily activities involve reviewing analytics dashboards, collaborating with sales teams on lead routing, building automated nurture sequences, evaluating artificial intelligence tools, and tracking project schedules and budgets.
Responsibilities
- Design and execute marketing strategies aligned with organizational goals, target audiences, and healthcare technology industry shifts
- Partner with executive leadership to establish marketing budgets, key performance indicators, and objectives
- Build and deploy artificial intelligence-powered workflows for audience segmentation, chatbots, content creation, campaign personalization, and lead scoring
- Evaluate and integrate artificial intelligence technologies into the marketing stack while maintaining quality standards, brand guidelines, and patient data privacy
- Apply predictive modeling, attribution modeling, and statistical analysis to forecast pipelines and measure channel effectiveness
- Develop and evaluate multivariate and A/B tests across web pages, emails, and landing pages
- Manage the HubSpot platform across Marketing, Sales, Service, and CMS Hubs, including database hygiene and automation workflows
- Build email marketing campaigns ranging from audience segmentation to final deployment
- Optimize website elements, forms, and email templates to elevate conversion rates and lead generation
- Oversee marketing operations initiatives from inception to completion while monitoring timelines, risks, and budgets
- Collaborate with sales, marketing, and customer service departments to integrate processes and document repeatable workflows
Requirements
- Hold a bachelor degree in marketing, business management, data analytics, or a related field
- Bring a minimum of 5 years of professional background in marketing, marketing operations, and project management, ideally within business-to-business software-as-a-service
- Demonstrate advanced expertise in HubSpot Marketing, Sales, Service, and CMS Hubs
- Possess hands-on capability building artificial intelligence-assisted marketing workflows such as predictive lead scoring or personalized content tools
- Show strong statistical and analytical abilities to translate data into actionable insights
- Exhibit advanced database management and data visualization capabilities
- Display a solid grasp of customer journey mapping and business processes
- Maintain strong project management skills capable of overseeing multiple initiatives concurrently
- Communicate effectively with the ability to turn answers into structured systems
- Be available to work during standard US business hours of 9:00 AM to 5:00 PM EST or 8:30 AM to 4:30 PM EST
Qualifications
- Earned HubSpot certifications covering marketing, sales, operations, or related areas
- Background operating as a HubSpot trainer or providing HubSpot customer support
- Working knowledge of Python, SQL, or R for analyzing marketing data
- Familiarity with business intelligence software such as Tableau, Looker Studio, or Power BI
- Knowledge of machine learning concepts, predictive analytics, or marketing attribution
- Experience marketing to medical providers or within health information technology, including awareness of Health Insurance Portability and Accountability Act considerations
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the source posting explicitly states that the job is remote and full-time.
What are the working hours for this role?
The posting notes that candidates must be available during standard US business hours, specifically 9:00 AM to 5:00 PM EST or 8:30 AM to 4:30 PM EST.
What software expertise is required?
Candidates must have advanced expertise in HubSpot, covering the Marketing, Sales, Service, and CMS Hubs, along with experience in marketing automation technologies and AI-assisted workflows.
What is the salary for this position?
The salary is not stated in the job posting.
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