Remote opportunity at
CanonicalMarketing Team Lead
Canonical is hiring a Marketing Team Lead to take charge of one of its core marketing tracks and direct both its strategy and its delivery. The…
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About This Role
Canonical is hiring a Marketing Team Lead to take charge of one of its core marketing tracks and direct both its strategy and its delivery. The post is globally remote, and the holder may be placed across EMEA, APAC or the Americas, wherever the team is based. Canonical describes its marketers as brand builders and demand creators who turn intricate open source technology into messages that shape how the market…
Job Description
Canonical is hiring a Marketing Team Lead to take charge of one of its core marketing tracks and direct both its strategy and its delivery. The post is globally remote, and the holder may be placed across EMEA, APAC or the Americas, wherever the team is based. Canonical describes its marketers as brand builders and demand creators who turn intricate open source technology into messages that shape how the market understands its vision. Work is organised around long buying cycles, mixing stories with data, running experiments and iterating quickly.
The team lead owns the go-to-market approach and campaign delivery in their area, aiming to see campaigns hit, launches work and adoption climb. Joint planning happens across product, sales, content and partner colleagues to produce joined-up plans, refine messages and assets that speak to customers, and run experiments to test their hypotheses. The job covers major launches and growth programmes, reviews and retrospectives that improve results, and mentoring colleagues to raise the bar. The posting accepts generalists who want to own a product line or channel and specialists who can strengthen the whole group in their field.
Candidates should have a strong record in B2B marketing, preferably across software, SaaS or open source, and a history of shaping strategy that drives pipeline. They must communicate well in English, tell technical stories clearly, lead cross-functional groups, and manage budgets with a sharp view of return. Sales-driven or partner-ecosystem growth, account-based marketing, managing agencies or vendors, and coaching junior marketers would all count in your favour.
Responsibilities
- Lead go-to-market strategy and campaign delivery in the functional area
- Coordinate joined-up plans across product, sales, content and partner groups
- Polish messaging, positioning and collateral that connects with buyers
- Set up and run experiments that test hypotheses
- Lead the big launches, marketing initiatives and growth programmes
- Hold reviews and retrospectives to improve results
- Mentor colleagues and set a high bar for delivery
Requirements
- Fluent written and spoken English
- Outstanding academic record from school and university
- Solid B2B marketing grounding, preferably across software, SaaS or open source
- Record of shaping strategy and campaigns that drive pipeline
- Quick to adapt to change and new technology
- Leadership that grows and lifts others
- Keen eye for return and disciplined budget management
- Skill at winning over stakeholders and aligning them across the company
- Comfort using data to judge campaigns and refine strategy
Qualifications
- Experience with sales-driven or partner-ecosystem growth
- Familiarity with account-based marketing
- Experience leading go-to-market work across a large product range
- Handling budgets, agencies or outside suppliers
- Knowledge of open source communities and how they make money
- Experience coaching or leading junior marketers
Core Skills
Benefits
- Fully remote working environment
- USD 2,000 yearly for learning and development
- Pay reviewed each year, with recognition awards
- Annual holidays and parental leave
- Employee assistance programme
- Chances to visit new places at in-person sprints
- Eligibility for bonuses and sales incentives in some roles
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where can this role be based?
The role is globally remote, with the base across EMEA, APAC or the Americas, matched to the team's location.
What does the team lead own?
The team lead owns go-to-market strategy and campaign delivery in one core marketing track, and mentors colleagues.
What experience is required?
Candidates need solid B2B marketing grounding, preferably across software, SaaS or open source, and experience shaping strategy.
What salary is offered?
The posting does not state a specific salary. Base pay depends on geographical location, experience, knowledge and skills, and some roles qualify for bonuses or sales incentives.
Sample Interview Questions
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