Remote opportunity at
Triquetra HealthMedia Buyer - Paid Media (Non-Amazon Channels)
Triquetra Health is currently seeking a remote, full-time Media Buyer to oversee paid media channels outside of Amazon. This hands-on position brings daily spending authority directly…
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About This Role
Triquetra Health is currently seeking a remote, full-time Media Buyer to oversee paid media channels outside of Amazon. This hands-on position brings daily spending authority directly inside the organization so that budget choices align with internal business economics and product knowledge. The person selected will build, launch, and monitor campaigns across platforms like Meta, Google, and TikTok, while also exploring emerging networks such as Reddit, Pinterest, and X. This opportunity…
Job Description
Triquetra Health is currently seeking a remote, full-time Media Buyer to oversee paid media channels outside of Amazon. This hands-on position brings daily spending authority directly inside the organization so that budget choices align with internal business economics and product knowledge. The person selected will build, launch, and monitor campaigns across platforms like Meta, Google, and TikTok, while also exploring emerging networks such as Reddit, Pinterest, and X.
This opportunity is well-suited for a performance marketer who focuses heavily on contribution margins, rigorous testing frameworks, and data-backed financial metrics rather than relying solely on ROAS. Responsibilities include managing budgets within strict profitability guardrails, collaborating closely with creative and creator commerce teams to optimize asset performance, and delivering monthly performance reviews to company leadership.
Responsibilities
- Partner with the Shopify team to establish product- and channel-specific spend thresholds and manage budgets accordingly
- Allocate funds across non-Amazon channels while adhering to approved budgets, revenue targets, and margin objectives
- Research, recommend, and test new advertising platforms by defining clear success metrics and discontinuation criteria
- Handle daily execution of campaigns, including audience segmentation, bid adjustments, budget pacing, ad placements, and creative rotation
- Monitor key performance indicators like CPA, MER, ROAS, and 3-month LTV:CAC to protect profitable revenue and cut inefficient spend
- Maintain a continuous testing pipeline alongside the creative and performance-creative teams with defined scaling thresholds
- Coordinate paid initiatives with the Creator Commerce team, supporting partnership ads and creator amplification formats
- Manage platform representative relationships, evaluate betas, and track updates affecting account health and tracking
- Deliver monthly performance reports to leadership detailing spend, returns, scaling updates, and strategic recommendations
- Document and own the internal media buying processes, reporting frameworks, and budget cadences
Requirements
- Three or more years of experience managing and buying paid media either in-house or through an agency with direct budget responsibility
- Three or more years of hands-on purchasing experience with Meta and Google ads
- Working knowledge of TikTok Ads
- Proven track record of profitably scaling direct-to-consumer e-commerce budgets against target metrics such as CPA, ROAS, and MER
- Strong working command of unit economics, contribution margins, CAC, and LTV:CAC
- Demonstrated discipline in running tests and making timely decisions to optimize, scale, or terminate campaigns
- Clear written and verbal communication skills with the ability to provide performance-driven creative direction
Qualifications
- Background working in supplements, health and wellness, CPG, or other regulated consumer product industries
- Experience launching emerging ad platforms such as Pinterest, Reddit, or X from the ground up
- Familiarity with subscription and retention business models
- Background collaborating with affiliate, creator, or influencer programs and their relevant attribution systems
- Experience transitioning an in-house media buying operation that was previously managed externally by an agency
Core Skills
Frequently Asked Questions
What is the employment type for this role?
This is a full-time employment opportunity.
Is this position remote?
Yes, this role is listed as remote.
What salary does this position offer?
The salary is not specified in the job posting.
What channels will the Media Buyer manage?
The role manages paid media across non-Amazon channels including Meta, Google, and TikTok, with plans to test platforms like Reddit, Pinterest, and X.
Sample Interview Questions
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