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hims & hersPaid Media Influencer Analyst
Hims & Hers seeks a Paid Media Influencer Analyst to join its team on a full-time, remote basis with a salary range of USD 75,000 to…
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About this role
Paid Media Influencer Analyst at hims & hers is a full-time role. Work arrangement: Remote. Location: Applicants in United States only. The listed pay is USD 75,000 - 90,000/yr. It was posted on Nov 4, 2026. This listing is paused and not taking applications at the moment.
Job Description
Hims & Hers seeks a Paid Media Influencer Analyst to join its team on a full-time, remote basis with a salary range of USD 75,000 to 90,000 per year. Operating as a public health and wellness platform traded on the NYSE under the ticker symbol HIMS, the company aims to make better health outcomes accessible, affordable, and personal. This position sits at the intersection of the influencer and paid media teams, focusing on sourcing, editing, launching, and measuring influencer-driven advertisements across various product categories.
The role suits an individual who appreciates creator content and wants to handle the performance aspect by testing, optimizing, and scaling successful campaigns. Responsibilities include partnering with the creator team to vet content creators, writing briefs for paid media influencer content, and launching ads via Meta Partnership Ads and TikTok Spark Ads. The analyst will track relationships, manage budgets, ensure compliance with legal and medical guidelines, and report on performance metrics.
Responsibilities
- Partner with the influencer team to source and vet creators fitting paid media conversion goals
- Write and guide paid media influencer briefs and edits to optimize for conversion-focused paid ads
- Launch influencer ads via Meta Partnership Ads and TikTok Spark Ads with proper permissions and tagging
- Manage and optimize live influencer ad campaigns, budget pacing, and audience testing
- Measure and report on influencer ad performance separately and alongside brand paid social
- Build a repeatable system for tracking creator relationships, whitelisting status, and content rights
- Apply paid media amplification best practices including format, cropping, captions, and CTAs
- Share performance learnings with the influencer team to inform future partnerships
- Partner with Legal and Medical to ensure compliance with healthcare marketing requirements
Requirements
- Experience working directly with an influencer team to guide content creation toward paid outcomes
- Hands-on experience with Meta Partnership Ads tools and permissions setup
- Hands-on experience running TikTok Spark Ads off creator organic posts
- Working knowledge of paid media amplification best practices for Meta and TikTok
- Experience in ecommerce or direct-to-consumer paid social with analytical and budgeting skills
- Strong cross-functional collaboration skills between creative and performance media teams
- Comfort with lightweight content editing to keep creator material platform-ready
Qualifications
- Experience in telehealth, healthcare, wellness, or a regulated advertising category
- Familiarity with influencer management platforms such as Grin, Aspire, or CreatorIQ
- Basic video editing skills using CapCut, Premiere, or similar tools
- Experience testing and scaling UGC or creator content beyond influencer-specific programs
Core Skills
Benefits
- Competitive salary and equity compensation
- Unlimited PTO, company holidays, and quarterly mental health days
- Comprehensive health benefits including medical, dental, vision, and parental leave
- Employee Stock Purchase Program
- 401k benefits with employer matching contribution
- Offsite team retreats
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote policy for this role?
The posting specifies a remote status for this position.
What is the salary range for the Paid Media Influencer Analyst?
The salary is between USD 75,000 and 90,000 per year.
What type of employment is this?
This is a full-time position.
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