Remote opportunity at
SimpplrPaid Media, Senior Manager
Simpplr is hiring a Paid Media, Senior Manager to direct its paid acquisition operations on a remote basis. This position reports directly to the VP of…
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About This Role
Simpplr is hiring a Paid Media, Senior Manager to direct its paid acquisition operations on a remote basis. This position reports directly to the VP of Marketing within the Growth Marketing division. The employer develops an artificial intelligence-driven intranet platform that unifies digital workplaces, connects people with trusted knowledge, applications, and agents, and serves over one thousand client organizations including Moderna, AAA, the NHS, and Penske. In this role, the…
Job Description
Simpplr is hiring a Paid Media, Senior Manager to direct its paid acquisition operations on a remote basis. This position reports directly to the VP of Marketing within the Growth Marketing division. The employer develops an artificial intelligence-driven intranet platform that unifies digital workplaces, connects people with trusted knowledge, applications, and agents, and serves over one thousand client organizations including Moderna, AAA, the NHS, and Penske.
In this role, the professional will manage the entire paid media lifecycle from strategic planning down to pipeline generation. Responsibilities include handling search engine marketing and digital advertising programs across networks like Google, Bing, and LinkedIn, directing keyword and audience targeting, allocating budgets, and overseeing bidding, ad creatives, and landing page effectiveness. The ideal candidate brings a data-driven mindset focused heavily on pipeline creation and revenue outcomes rather than mere impressions or clicks. They will run structured testing roadmaps, analyze performance metrics using Google Analytics and Salesforce, and collaborate closely with sales representatives, product marketing, design, web development, and content teams to reach Enterprise, Commercial, and SMB market segments.
Responsibilities
- Manage paid search and digital advertising initiatives across Google Ads, Bing Ads, and LinkedIn
- Oversee keyword strategy, audience segmentation, budgets, bidding strategies, ad copy, and landing page optimization
- Develop and execute a disciplined testing framework across messaging, offers, and channels
- Generate weekly and monthly performance reports using Salesforce, Google Analytics, and ad platforms
- Partner with Sales, SDRs, Marketing Operations, Product Marketing, Web, Design, and Content teams
Requirements
- Eight or more years of digital marketing experience in a B2B SaaS environment
- At least five years of direct, hands-on experience running paid search campaigns on LinkedIn, Google Ads, and Bing Ads
- Demonstrated expertise managing multi-channel strategies combining search, paid social, display, and account-based marketing
- Proven track record executing paid campaigns targeted at United States and North American Enterprise buyers
- Experience managing channel budgets, forecasting financial spend, and calculating ROI and CAC
- Proficiency with Google Analytics, Google Tag Manager, LinkedIn Advertising, and Salesforce
- Advanced spreadsheet skills in Microsoft Excel and Google Sheets for financial modeling and forecasting
- Ability to present performance analytics and investment strategies to leadership
Qualifications
- Bachelor degree
- Master of Business Administration degree
- Experience with Marketo
Core Skills
Benefits
- Competitive compensation package
- Comprehensive health, vision, and dental insurance coverage
- Flexible work environment supporting work-life integration
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Is this position remote?
Yes, this role operates on a remote basis.
What employment type is this role?
The posting specifies that this is a full-time position.
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