Remote opportunity at
ZinniaPaid Social Media Manager
Zinnia, a technology platform specializing in life and annuities growth solutions, is hiring a remote Paid Social Media Manager to handle the social presence of its…
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About This Role
Zinnia, a technology platform specializing in life and annuities growth solutions, is hiring a remote Paid Social Media Manager to handle the social presence of its Policygenius brand. This individual will steer both strategic planning and practical execution across organic, paid, and influencer channels. The position suits a data-driven professional who wants autonomy to build marketing programs, manage campaigns, and evaluate performance. Working as part of the marketing division, the…
Job Description
Zinnia, a technology platform specializing in life and annuities growth solutions, is hiring a remote Paid Social Media Manager to handle the social presence of its Policygenius brand. This individual will steer both strategic planning and practical execution across organic, paid, and influencer channels. The position suits a data-driven professional who wants autonomy to build marketing programs, manage campaigns, and evaluate performance.
Working as part of the marketing division, the person in this role will shape the brand's voice and growth trajectory. Duties involve planning paid advertisements, establishing influencer relationships, analyzing metrics, and monitoring industry trends. Collaboration with content, analytics, sales, legal, and external creative agencies is a key component of the job.
Responsibilities
- Plan, execute, monitor, and optimize paid social media advertising campaigns
- Conduct creative A/B tests and incrementality testing
- Develop and run influencer marketing initiatives while recruiting and managing partner relationships
- Track and report key performance indicators including engagement, reach, traffic, leads, customer acquisition, and return on ad spend
- Formulate a social media roadmap that supports business and marketing goals
- Maintain the content calendar and produce written, visual, and video content for major platforms
- Handle community engagement and moderate brand conversations
- Coordinate with analytics, legal, content, and external creative partners
Requirements
- At least 5 years of professional social media marketing background
- Demonstrated history managing paid social media advertising campaigns
- Demonstrated history managing influencer marketing programs
- Competency in copywriting, analytics, organization, and project management
Qualifications
- Bachelor's degree or equivalent working background
- Prior background in insurance, financial services, or another regulated field
- Experience building an influencer marketing program from the ground up
- Familiarity reviewing creative assets and copy for legal and compliance standards
Core Skills
Benefits
- Health and dental insurance
- Parental leave
- 401(k) plan
- Incentive or bonus opportunities
- Tuition reimbursement
- Career progression pathways
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies that the role is remote.
What is the salary range for the Paid Social Media Manager?
The estimated annual salary range is $85,000 to $110,000, determined by factors such as skills, education, experience, and geographic location.
What experience is required to apply?
Applicants must have a minimum of 5 years of professional social media marketing experience, along with background in managing paid social advertising and influencer marketing.
How do I submit my application?
Candidates can apply by completing the online application located on the careers section of the Zinnia website.
Sample Interview Questions
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