Remote opportunity at
SyarahPerformance Marketing Specialist
Syarah seeks a Performance Marketing Specialist to handle the execution, management, and ongoing optimization of paid digital advertising campaigns across various platforms. The primary objective is…
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About This Role
Syarah seeks a Performance Marketing Specialist to handle the execution, management, and ongoing optimization of paid digital advertising campaigns across various platforms. The primary objective is generating qualified leads, driving customer acquisition efficiency, and managing tracking and reporting tasks within approved budgets. This position fits a professional possessing strong analytical skills and practical experience with paid advertising networks who can utilize data-driven insights to boost campaign outcomes. Syarah is an…
Job Description
Syarah seeks a Performance Marketing Specialist to handle the execution, management, and ongoing optimization of paid digital advertising campaigns across various platforms. The primary objective is generating qualified leads, driving customer acquisition efficiency, and managing tracking and reporting tasks within approved budgets.
This position fits a professional possessing strong analytical skills and practical experience with paid advertising networks who can utilize data-driven insights to boost campaign outcomes. Syarah is an employer offering a remote work setup for this full-time role.
The person hired will manage day-to-day promotional spend, execute A/B tests, and partner closely with design, content, technology, data, and sales departments to refine creatives, verify conversion tracking accuracy, and evaluate lead quality.
Responsibilities
- Plan, run, and optimize paid campaigns on Meta, Google, TikTok, and Snapchat
- Oversee campaign metrics to refine targeting, bidding methods, and audience segments for better CPA, CPL, and ROAS
- Measure and evaluate results utilizing Google Analytics 4, Pixels, and UTM parameters
- Run A/B testing on ad creatives, audiences, and placements
- Oversee daily ad expenditures to maintain spending within approved limits
- Partner with design and content units to build and improve promotional creatives
- Partner with data and technology teams to maintain precise conversion tracking and attribution
- Partner with sales personnel to evaluate lead quality and discover enhancement areas
- Deliver weekly and monthly reports detailing metrics, trends, obstacles, and optimization suggestions
- Oversee account standing, ad approvals, and technical problems to guarantee campaign continuity
Requirements
- Two to three years of background in performance marketing, digital marketing, or paid media
- Practical experience running paid campaigns on Meta Ads, Google Ads, TikTok Ads, and Snapchat Ads
- Understanding of performance marketing key performance indicators like CPA, CPL, ROAS, CTR, and conversion rates
- Familiarity with Google Analytics 4, pixel tracking, and UTM parameters
- Analytical abilities to interpret campaign data and propose enhancements
- Proficiency with Excel or Google Sheets for reporting and data analysis
- Communication and coordination abilities
- Proficiency in Arabic and English
Qualifications
- Bachelor's degree in Marketing, Business Administration, or a related field
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the source posting indicates that this role is remote.
What is the employment type?
This is a full-time position.
What experience is required for this role?
Candidates must have 2 to 3 years of experience in performance marketing, digital marketing, or paid media, along with hands-on experience managing paid campaigns across Meta, Google, TikTok, and Snapchat Ads.
What is the salary for this position?
The salary is not specified in the job posting.
Sample Interview Questions
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