Remote opportunity at
PavagoPerformance Marketing Specialist
Pavago is hiring a full-time Performance Marketing Specialist to take charge of paid advertising initiatives. This position is remote, operating within U.S. time zones, with a…
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About This Role
Pavago is hiring a full-time Performance Marketing Specialist to take charge of paid advertising initiatives. This position is remote, operating within U.S. time zones, with a preference for candidates living in Pakistan, LATAM, South Africa, and the Philippines. The organization seeks an analytical individual to design, run, and scale paid campaigns across channels like Google Ads, Meta Ads, and LinkedIn Ads. This role fits a data-driven marketer who enjoys balancing…
Job Description
Pavago is hiring a full-time Performance Marketing Specialist to take charge of paid advertising initiatives. This position is remote, operating within U.S. time zones, with a preference for candidates living in Pakistan, LATAM, South Africa, and the Philippines. The organization seeks an analytical individual to design, run, and scale paid campaigns across channels like Google Ads, Meta Ads, and LinkedIn Ads. This role fits a data-driven marketer who enjoys balancing creative strategy, experimentation, and return on investment optimization.
The chosen candidate will handle daily campaign monitoring, conduct A/B testing on landing pages and ad creatives, track key metrics, and collaborate closely with internal sales, design, and content departments. Success in this position is measured through indicators such as return on ad spend, cost per acquisition, click-through rates, and overall revenue growth.
Responsibilities
- Develop and manage paid advertising campaigns across Google Ads, Meta Ads, and LinkedIn Ads
- Run experiments and A/B tests across audiences, creatives, bidding strategies, and landing pages
- Monitor daily performance metrics and adjust bids, budgets, and targeting to improve efficiency
- Track and analyze KPIs such as CTR, CPC, CPA, CPL, ROAS, and funnel conversion rates
- Prepare weekly and monthly analytical reports featuring actionable insights
- Collaborate with content, design, and sales teams to align brand messaging and improve lead quality
Requirements
- At least 3 years of direct, hands-on experience running paid advertising campaigns
- Demonstrated background working with Google Ads, Meta Ads, or LinkedIn Ads
- Strong understanding of PPC principles, attribution models, conversion tracking, and funnel optimization
- Proficiency with Google Analytics, Google Tag Manager, and reporting dashboards
- Proven track record of scaling campaigns profitably while lowering CPA and CPL and increasing ROAS
Qualifications
- Experience handling both E-commerce and Lead Generation campaigns
- Familiarity with automation and CRM platforms such as Marketo, HubSpot, or Salesforce
- Working knowledge of lifecycle marketing, audience segmentation, and funnel strategies
- Possession of Meta Ads or Google Ads certifications
- Background managing client portfolios or multiple accounts
- Previous experience working in agencies, SaaS companies, high-growth startups, or professional services
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role operating on U.S. time zones, with a preference for applicants based in Pakistan, LATAM, South Africa, and the Philippines.
What is the employment type?
This is a full-time position.
What experience is required for this job?
Applicants must have a minimum of 3 years of practical experience managing paid ad campaigns, including work with Google Ads, Meta Ads, or LinkedIn Ads, alongside strong knowledge of PPC, attribution models, conversion tracking, and paid funnel optimization.
What is the salary for this position?
The salary is not specified in the job posting.
What does the interview process involve?
The selection process consists of an application review, an initial interview, a technical or strategy interview, a final leadership interview, and an offer with background verification.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.