Remote opportunity at
HubSpotPrincipal Data Analyst
HubSpot is seeking a Principal Data Analyst to direct marketing measurement and optimization strategies for their AI-powered customer platform. This remote, full-time position acts as a…
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About This Role
HubSpot is seeking a Principal Data Analyst to direct marketing measurement and optimization strategies for their AI-powered customer platform. This remote, full-time position acts as a high-visibility connection point between marketing and finance, establishing data frameworks that guide capital allocation across organic, paid, owned, and earned channels. This role suits an experienced analytics professional with a strong technical background who can combine marketing mix modeling, attribution methodologies, and predictive forecasting…
Job Description
HubSpot is seeking a Principal Data Analyst to direct marketing measurement and optimization strategies for their AI-powered customer platform. This remote, full-time position acts as a high-visibility connection point between marketing and finance, establishing data frameworks that guide capital allocation across organic, paid, owned, and earned channels.
This role suits an experienced analytics professional with a strong technical background who can combine marketing mix modeling, attribution methodologies, and predictive forecasting to shape business decisions. Responsibilities include building evaluation models, designing incrementality tests, and establishing multi-touch attribution methods that capture full-funnel engagement throughout the B2B SaaS buyer journey.
Candidates will collaborate closely with cross-functional groups across product, engineering, data science, and finance teams to improve targeting and strategic planning. The position requires a deep understanding of marketing strategy, advanced predictive analytics, and executive-level communication skills to present complex causal insights to non-technical stakeholders.
HubSpot is recognized globally for its award-winning culture and provides an annual cash compensation range of $152,200 to $243,500 USD, along with potential eligibility for restricted stock units and employee benefits. While this role is remote, certain team-related travel or in-person onboarding requirements may apply depending on the department.
Responsibilities
- Design and evolve the complete marketing measurement framework across organic, paid, owned, brand, LLM/AEO, media, and earned channels.
- Develop and modernize attribution methodologies to measure full-funnel impact beyond last-click models.
- Build and operate Marketing Mix Models to quantify marginal return on investment and guide scenario planning.
- Establish and scale incrementality testing programs through holdout methodology and causal experiments.
- Construct predictive lifetime value models linking upstream marketing signals to downstream revenue.
- Create multi-horizon revenue forecasting capabilities to translate real-time indicators into expected annual recurring revenue outcomes.
- Lead data science execution, direct technical methodology, and advance machine learning applications for measurement and targeting.
Requirements
- Ten or more years of experience working in marketing analytics or marketing data science.
- Expertise in building or operationalizing Marketing Mix Models and incrementality testing programs.
- Demonstrated experience building predictive lifetime value models and multi-horizon revenue forecasting.
- Experience implementing multi-touch attribution models to track B2B SaaS buyer journeys.
- Proven track record of building trusted finance partnerships to drive joint budget decisions.
- Strong technical fluency to design experiments, validate data science outputs, and direct execution teams.
- Advanced executive communication skills for translating causal findings into investment recommendations.
Qualifications
- Prior marketing measurement and leadership experience within a B2B SaaS or high-growth technology company.
- Data science background.
- Familiarity with brand, LLM, AEO, and GEO measurement techniques and attribution.
- Background in or close collaboration with paid media strategy and bidding optimization.
- Experience evaluating and managing external measurement vendors, platforms, or tools.
- Familiarity with B2B buying-group measurement across complex, multi-stakeholder sales cycles.
Core Skills
Benefits
- Annual cash compensation range between $152,200 and $243,500 USD.
- Eligibility to participate in HubSpot equity plans to receive restricted stock units for certain roles.
- Potential eligibility for overtime pay depending on the specific role.
- Comprehensive employee benefits and perks designed to support professional and personal growth.
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is listed as remote, though certain onboarding or departmental events may require occasional attendance at a regional office.
What is the salary range for this role?
The annual cash compensation range for this position is $152,200 to $243,500 USD, which includes base salary, potential on-target commissions, and annual bonus targets.
What level of experience is required?
Applicants must have ten or more years of professional experience in marketing analytics or marketing data science.
Are additional benefits provided beyond base pay?
Eligible candidates may also receive restricted stock units through HubSpot's equity plan, overtime pay for qualifying positions, and comprehensive employee benefits.
Sample Interview Questions
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