Remote opportunity at
GitLabPrincipal Product Marketing Manager, Competitive
GitLab seeks a remote Principal Product Marketing Manager, Competitive, to lead competitive strategy for its intelligent DevSecOps orchestration platform. The person in this role will define…
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About This Role
GitLab seeks a remote Principal Product Marketing Manager, Competitive, to lead competitive strategy for its intelligent DevSecOps orchestration platform. The person in this role will define the company's competitive narrative around AI and agentic software development, influence product roadmaps, and serve as a central authority on market differentiation. Working closely with executive leadership, product teams, sales, investor relations, and industry analysts, the successful candidate will transform market signals into actionable…
Job Description
GitLab seeks a remote Principal Product Marketing Manager, Competitive, to lead competitive strategy for its intelligent DevSecOps orchestration platform. The person in this role will define the company's competitive narrative around AI and agentic software development, influence product roadmaps, and serve as a central authority on market differentiation. Working closely with executive leadership, product teams, sales, investor relations, and industry analysts, the successful candidate will transform market signals into actionable plays, establish defensible messaging, and support displacement campaigns.
This position suits a self-directed professional with extensive experience in the modern software development lifecycle and a data-driven approach to win-loss insights. Team members at GitLab incorporate AI into their daily workflows as a core productivity multiplier. The role operates with high executive visibility, requiring strong communication skills to present complex technical concepts to both technical buyers and executive audiences. Travel may be required occasionally.
Responsibilities
- Manage end-to-end competitive positioning for AI and agentic software development
- Convert market and competitor signals into actionable strategies and field assets within days
- Provide product teams with evidence-backed recommendations regarding roadmap sequencing and competitive shifts
- Create sales assets, playbooks, and objection-handling guides to improve win rates against named competitors
- Collaborate with growth and campaign teams on competitor displacement initiatives
- Brief investor relations, industry analysts, sales personnel, and executives on the competitive landscape
- Elevate the overall competitive capabilities across the product marketing team
Requirements
- Demonstrated impact at both the organizational and industry levels
- Deep domain expertise in SDLC, DevSecOps, and agentic software development
- Proven track record of driving competitive positioning that yields measurable win-rate improvements
- Thorough familiarity with the AI and agentic coding ecosystem
- Documented history of thought leadership and industry recognition
- Experience delivering briefings to executives, investor relations, and industry analysts
- Practical daily usage of AI tools within one's personal workflow
Core Skills
Benefits
- Flexible paid time off
- Team member resource groups
- Equity compensation and employee stock purchase plan
- Growth and development fund
- Parental leave
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this is a remote role, though some positions may have specific location-based eligibility guidelines.
What is the employment type?
The posting specifies that this is a full-time position.
What is the salary range for this role?
The base salary range for United States residents is $168,000 to $285,600 USD, though exact placement depends on various factors such as experience, skills, and geographic location. The posting does not state a salary for non-US locations.
Who does this role report to?
The Principal Product Marketing Manager reports to the Senior Director of Product & Solutions Marketing.
Sample Interview Questions
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