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NutrafolProduct Development & Marketing Manager
Nutrafol is seeking a Product Development & Marketing Manager to join its growing team in a fully remote capacity. Nutrafol operates as a pioneer in hair…
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About This Role
Nutrafol is seeking a Product Development & Marketing Manager to join its growing team in a fully remote capacity. Nutrafol operates as a pioneer in hair wellness, creating clinically tested products utilizing a multi-factorial approach that targets root causes of hair thinning with natural ingredients, vitamins, and minerals. This role operates within the Product Development & Marketing department, turning consumer insights, market trends, and clinical science into new products, line…
Job Description
Nutrafol is seeking a Product Development & Marketing Manager to join its growing team in a fully remote capacity. Nutrafol operates as a pioneer in hair wellness, creating clinically tested products utilizing a multi-factorial approach that targets root causes of hair thinning with natural ingredients, vitamins, and minerals. This role operates within the Product Development & Marketing department, turning consumer insights, market trends, and clinical science into new products, line extensions, and topical hair care or dietary supplement portfolios. The person in this position will manage projects from initial concept through stage-gate development to commercialization and beyond, collaborating closely with numerous internal departments across multi-channel distribution networks including direct-to-consumer, retail, professional salons, and Amazon.
This hands-on innovation role requires managing multiple competing priorities across dynamic categories. The ideal candidate brings a background in product marketing, innovation, or development within the personal care, beauty, OTC, or supplement sectors. Key duties involve tracking market competition, formulating business cases, writing product and creative briefs, establishing claims with regulatory and legal alignment, driving feasibility reviews with supply chain teams, and partnering across the organization to execute go-to-market strategies and post-launch optimization.
Responsibilities
- Manage the competitive landscape by tracking competitor formulations, product launches, ingredients, pricing, claims, and packaging across supplements and topical hair care
- Build and maintain a centralized competitive intelligence repository serving as a single source of truth for internal stakeholders
- Partner with consumer insights teams to convert market research into actionable product recommendations and opportunity assessments
- Create business cases incorporating market sizing, consumer rationale, volume forecasts, pricing, and margin targets to gain stage-gate approval
- Drive the stage-gate process from ideation through commercialization for assigned topical and supplement projects
- Author product, creative, and copy briefs defining target consumers, cost targets, benefits, formats, and claims
- Collaborate with clinical and medical affairs alongside formulation teams to establish substantiated product claims
- Coordinate with regulatory and legal departments to secure final approval on packaging, marketing assets, and launch materials
- Conduct feasibility reviews alongside packaging, operations, and supply chain teams to verify manufacturability and target cost of goods
- Develop naming directions, product positioning, value propositions, and core messaging that differentiate new launches
- Design integrated go-to-market launch plans tailored by channel and audience in coordination with brand marketing, retail, professional, growth, and retention teams
- Track post-launch performance against key performance indicators and recommend strategic adjustments
- Proof packaging artwork and copy for accuracy, regulatory compliance, and brand alignment alongside quality assurance and regulatory affairs
Requirements
- Minimum of five years of professional experience in product marketing, innovation, or product development within personal care, beauty, OTC, or supplement industries
- Demonstrated track record of shepherding products from initial concept to launch via a cross-functional stage-gate process in omnichannel businesses
- Proven experience performing product benchmarking and competitive analysis to deliver actionable recommendations
- Strong business acumen demonstrated through building pricing recommendations, forecasts, and business cases
- Working knowledge of regulatory considerations and claims substantiation for cosmetic or structure/function claims under FTC, FDA, and NAD guidelines
- Experience writing creative, product, and copy briefs that facilitate clear, strategy-aligned execution
- Ability to interpret complex scientific and technical data into clear, consumer-accessible language
- High level of organization and attention to detail when handling multiple projects and shifting priorities in a fast-paced setting
- Advanced proficiency in Excel and PowerPoint
Qualifications
- Prior experience working specifically within hair care or skincare product portfolios
- Familiarity utilizing Amazon data, SPINS, or Circana market research tools
Core Skills
Benefits
- Comprehensive medical, dental, and vision insurance coverage including FSA and HSA programs
- 401K plan featuring an employer match
- Quarterly bonus program eligibility
- Flexible paid time off policy
- Two company-wide wellness breaks scheduled daily
- Free lunch provided on Tuesdays and Thursdays via Grubhub and Seamless
- Monthly stipends for wellness, internet, and cell phone usage
- Annual learning and development stipend
- Complimentary membership to the Headspace meditation application
- Pet insurance benefits and discounts
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, the posting specifies a fully remote work experience.
What is the salary range for this role?
The annual base salary range is listed between $120,000 and $130,000 USD, which does not include additional perks, bonuses, or benefits.
What level of experience is required?
Candidates must have at least five years of experience in product development, innovation, or product marketing within beauty, personal care, OTC, or supplement sectors.
What type of employment is this?
The position is a full-time role.
Sample Interview Questions
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