Remote opportunity at
ThanxProduct Marketing Manager
Thanx is hiring a Product Marketing Manager to oversee product marketing, competitive content, customer lifecycle communications, and enablement for its loyalty and guest engagement platform built…
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About This Role
Thanx is hiring a Product Marketing Manager to oversee product marketing, competitive content, customer lifecycle communications, and enablement for its loyalty and guest engagement platform built for regional and national restaurants. The company unifies digital ordering, marketing automation, and loyalty into a single platform designed to turn casual diners into regulars. This individual contributor role reports directly to the VP of Marketing and Partnerships and collaborates closely with sales, product,…
Job Description
Thanx is hiring a Product Marketing Manager to oversee product marketing, competitive content, customer lifecycle communications, and enablement for its loyalty and guest engagement platform built for regional and national restaurants. The company unifies digital ordering, marketing automation, and loyalty into a single platform designed to turn casual diners into regulars. This individual contributor role reports directly to the VP of Marketing and Partnerships and collaborates closely with sales, product, design, customer success, and partnerships teams.
This position requires an editorial eye and daily, hands-on use of Claude Code to manage and tune AI agents that draft release notes, case studies, one-pagers, and competitive comparisons. The person in this role will plan launch inputs, review and approve agent outputs for accuracy and messaging, manage customer lifecycle email programs and webinars, and produce content optimized for search engine optimization (SEO) and artificial intelligence answer engines (AEO).
Operating like an owner at Thanx involves high intensity, which can include working evenings and weekends when necessary. Every employee receives company equity.
Responsibilities
- Plan launch workflows by setting up inputs, establishing schedules, and providing necessary source data, goals, and messaging to AI agents
- Review and approve agent-generated content including case studies, release notes, enablement materials, and competitive comparisons prior to publication
- Tune AI agents by maintaining error logs and updating instructions, source data, examples, and quality checks
- Manage the customer lifecycle communications program, covering onboarding emails, feature announcements, monthly product newsletters, and release notes
- Produce end-to-end case studies by interviewing newly launched customers and validating internal data across web pages, PDFs, sales slides, and social media formats
- Deliver sales, customer success, and partner enablement resources to appropriate internal channels and deal stages
- Write and publish comparison and alternative content optimized for bottom-of-funnel searches and AI answer engines like ChatGPT, Claude, and Google AI Overviews
- Maintain the public help center with clear questions, direct answers, current facts, and embedded videos
Requirements
- Over five years of experience working in B2B SaaS
- Two to three years of experience in product marketing, content marketing, customer marketing, or an adjacent function
- Hands-on daily use of Claude Code with a demonstrable record of building or improving a tool, agent, skill, workflow, or review checklist used by others
- Experience conducting customer interviews to extract stories
- Experience managing a recurring customer lifecycle email program, newsletter, release notes, or webinar series on a schedule
- Experience producing SEO or AEO content and understanding how comparison pages and AI answer engines select sources
- Track record of collaborating with sales and customer success teams to deliver practical information
Qualifications
- Experience with LaunchNotes or Ortto
- Familiarity with video and multimedia content formats
- Previous experience in restaurant, retail, or hospitality technology
Core Skills
Benefits
- Company equity
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the location and remote policy for this role?
The source posting lists the location as remote, though specific regional tiers apply to compensation.
What is the salary range for the Product Marketing Manager position?
Depending on US location tier, the salary ranges from USD 126,000 to USD 155,000 per year, with final compensation determined by experience, scope, and location during the interview process.
What technical tool is required for daily use?
The role requires hands-on, daily use of Claude Code, alongside a requirement to have built or improved a workflow, skill, agent, or checklist that others use.
Who does this position report to?
This individual contributor role reports to the VP of Marketing and Partnerships.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.