Search Engine Marketing Analyst

This is a full-time, on-site Dubai role running paid search for Namshi. The analyst designs and maintains search campaigns and accounts built around keywords tied to Namshi's range, aiming to grow traffic and app installs for the app and website and to turn that traffic into orders against set targets. The brief is to produce campaigns that clearly move sales and profit.

Duties include creating, launching and fine-tuning campaigns, tracking results against KPIs and reporting on them, setting up fresh campaigns to strengthen channel profitability, and running the search plan alongside the eCommerce Manager, consistent with the wider plan. The analyst also trials new Google offerings, including beta schemes, and keeps up with search platforms, tools and techniques, including how sister Rocket ventures apply them.

Applicants should have at least two years of Google Adwords work in e-commerce, strong spoken and written Arabic, solid Microsoft Excel skills and a numerate, outcome-driven approach. The posting names metrics such as non-branded revenue on both gross and shipped bases, revenue share relative to total business revenue, and app downloads as a share of total downloads. Attention to detail, communication and management ability, flexibility, initiative and fast uptake of new systems are valued, along with familiarity with Capture One.