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FleetioSenior Content Marketing Manager
Fleetio is seeking a Senior Content Marketing Manager to lead its thought leadership initiatives and shape the narrative around fleet management and maintenance. Operating as a…
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About This Role
Fleetio is seeking a Senior Content Marketing Manager to lead its thought leadership initiatives and shape the narrative around fleet management and maintenance. Operating as a remote-friendly company since 2012, Fleetio develops a modern software platform utilized by organizations worldwide for fleet operations, backed by recent Series D funding and known as a founding member of the Rails Foundation. This role is ideal for a strategic and creative content professional…
Job Description
Fleetio is seeking a Senior Content Marketing Manager to lead its thought leadership initiatives and shape the narrative around fleet management and maintenance. Operating as a remote-friendly company since 2012, Fleetio develops a modern software platform utilized by organizations worldwide for fleet operations, backed by recent Series D funding and known as a founding member of the Rails Foundation.
This role is ideal for a strategic and creative content professional skilled at translating data, industry trends, and original research into compelling stories. The Senior Content Marketing Manager will sit at the intersection of content strategy, thought leadership, and demand generation, producing content that builds credibility, influences buying decisions, and supports business growth.
In this position, you will oversee the complete content development lifecycle, from ideation and research to writing, editing, and publishing. You will spearhead the creation of cornerstone assets such as industry reports, white papers, articles, webinars, and executive thought leadership pieces. By establishing an organized editorial calendar and leveraging AI-powered tools, you will maintain high standards of originality and accuracy while scaling content production.
You will work closely with cross-functional teams including Product Marketing, Customer Marketing, Creative, Revenue Marketing, and Growth Marketing to ensure messaging aligns with corporate goals, integrated campaigns, SEO, and AI-driven search discovery. Additionally, you will build relationships with internal subject matter experts to uncover valuable insights, measure performance metrics across engagement and pipeline influence, and craft distribution strategies that maximize reach across SMB, mid-market, and enterprise segments.
Responsibilities
- Develop and execute a comprehensive thought leadership content strategy focused on fleet management, fleet maintenance, and transportation
- Produce high-quality content assets including industry reports, original research, white papers, articles, webinars, and conference presentations
- Manage a strategic editorial calendar aligned with business priorities, audience interests, product initiatives, and integrated marketing campaigns
- Partner with Growth Marketing to support SEO, AI-driven search discovery, and organic audience growth
- Collaborate with Product Marketing, Customer Marketing, and Creative teams to ensure messaging accuracy and differentiation
- Work alongside Revenue Marketing to create content that attracts, engages, and converts prospective customers across SMB, mid-market, and enterprise segments
- Measure and optimize content performance against engagement, organic visibility, lead generation, pipeline influence, and revenue contribution
- Own the end-to-end content development process from ideation and research through writing, editing, and publication
- Utilize AI-powered tools and modern workflows to accelerate research and production without compromising editorial quality
- Build strong relationships with internal subject matter experts to extract insights and translate expertise into engaging narratives
Requirements
- Minimum of 7 years of experience developing and producing high-quality content in B2B SaaS
- Strong focus and demonstrated background in thought leadership and content marketing
- Exceptional writing, editing, and storytelling skills with a portfolio of long-form and short-form content
- Proven track record of developing original research, industry reports, and executive thought leadership assets
- Strong understanding of how content supports demand generation, SEO, brand awareness, and pipeline growth
- Experience building editorial strategies and content calendars aligned with integrated marketing campaigns
- Ability to transform complex data, topics, and research into clear narratives for business audiences
- Strong project management and organizational skills to independently manage multiple initiatives and deadlines
- Excellent written and verbal communication skills with cross-functional collaboration experience
- Self-motivated, intellectually curious mindset with a comfort for taking ownership from concept to execution
- Experience applying AI tools and modern workflows to enhance productivity while maintaining editorial standards
Core Skills
Benefits
- Multiple health and dental coverage options with 100% employee coverage and 50% family coverage
- Vision insurance
- Incentive stock options
- 401(k) match of 4%
- Paid time off starting at 4 weeks and increasing at year two
- 12 company holidays plus 2 floating holidays
- Parental leave providing 16 weeks paid for the birthing parent and 4 weeks paid for the non-birthing parent
- FSA and HSA options
- Short-term and long-term disability coverage with short-term disability 100% paid
- Community service funds
- Professional development funds
- Quarterly wellbeing fund of $150
- Quarterly business expense stipend of $125
- Mac laptop and new hire equipment stipend
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this a remote position?
Yes, Fleetio has been remote working friendly since 2012.
What is the employment type?
The posting specifies full-time employment.
What experience level is required for this role?
Candidates must have 7+ years of experience developing and producing high-quality content in B2B SaaS, with a strong emphasis on thought leadership and content marketing.
What salary is offered for the Senior Content Marketing Manager role?
The salary is not stated in the job posting.
How do I apply if I need a disability accommodation?
If you require an accommodation to fill out the online application due to a disability or special need, you can let Fleetio know by calling (205) 718-7500.
Sample Interview Questions
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