Remote opportunity at
PanoptoSenior Customer Marketing Manager
Panopto is looking for an experienced professional to join the organization as a Senior Customer Marketing Manager. In this capacity, you will establish and expand the…
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About This Role
Panopto is looking for an experienced professional to join the organization as a Senior Customer Marketing Manager. In this capacity, you will establish and expand the customer marketing function from the ground up, turning customer success into solid proof points and driving long-term engagement, retention, and growth. This position suits an independent strategist and hands-on executor who can collaborate effectively across multiple departments. As the leading provider of visual and…
Job Description
Panopto is looking for an experienced professional to join the organization as a Senior Customer Marketing Manager. In this capacity, you will establish and expand the customer marketing function from the ground up, turning customer success into solid proof points and driving long-term engagement, retention, and growth. This position suits an independent strategist and hands-on executor who can collaborate effectively across multiple departments.
As the leading provider of visual and audio-based learning technology, Panopto helps organizations worldwide share knowledge effortlessly through video capture and management solutions. The company values clarity, ownership, continuous improvement, and a customer-first mindset, cultivating an inclusive environment that welcomes diverse perspectives.
The successful candidate will own customer storytelling, manage reference programs, and design lifecycle campaigns in partnership with account management, product marketing, demand generation, and sales teams. You will also oversee customer communications calendars and utilize review platforms like G2 to measure value and capture actionable insights.
Responsibilities
- Build out the initial customer marketing function by evaluating current practices, setting priorities, and establishing scalable processes
- Own the customer storytelling initiative by sourcing and drafting case studies, testimonials, quotes, video stories, and outcome narratives
- Develop and maintain a customer reference program to pair advocates with appropriate sales opportunities
- Design targeted adoption, engagement, and expansion campaigns alongside product marketing and account management teams
- Manage the customer marketing communications calendar including newsletters, exclusive events, and campaign updates
- Supervise third-party review and advocacy platforms such as G2 based on business needs
- Partner with marketing operations and revenue operations to improve segmentation, automation, and data systems
Requirements
- Minimum of five years of B2B SaaS marketing experience
- At least three years of experience focused on customer marketing, lifecycle marketing, or advocacy programs
- Demonstrated history of building or scaling customer marketing programs and aligning cross-functional stakeholders
- Exceptional writing and interviewing skills to translate business and technical outcomes into persuasive narratives
Qualifications
- Experience supporting customer adoption, cross-sell, or upsell campaigns within mid-market or enterprise SaaS
- Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce
- Background in producing or directing customer testimonial assets across multiple formats
- Prior experience targeting higher education, video technology, enterprise learning, or training audiences
Core Skills
Benefits
- Annual base salary between USD 124,000 and 155,000
- Eligibility for a performance bonus
- Enrollment options for health insurance and flexible spending accounts
- Retirement savings plans
- Life and disability insurance programs
- Paid and unpaid time away from work programs
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Senior Customer Marketing Manager position?
The annual base salary ranges from USD 124,000 to 155,000, and the position is also eligible for a bonus.
What type of employment is this?
This is a full-time position.
What experience is required for this role?
Candidates must have at least five years of B2B SaaS marketing experience, including a minimum of three years specifically in customer marketing, advocacy, or lifecycle marketing.
What does the interview process involve?
The standard interview process includes an application review, a recruiter call, a video interview with an assessment, a hiring manager call, an interview loop, a debrief, and an offer.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.