Remote opportunity at
LastPassSenior Demand Generation Manager
LastPass is a browser-based secure access provider that assists organizations and individuals in managing credentials, applications, and AI security. Currently serving millions of individual users and…
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About This Role
LastPass is a browser-based secure access provider that assists organizations and individuals in managing credentials, applications, and AI security. Currently serving millions of individual users and over 100,000 businesses globally, the company is seeking a remote Senior Demand Generation Manager to join its marketing department on a full-time basis. In this position, you will take ownership of the B2B SKU tier upgrade motion, guiding customers upward from Teams to Business…
Job Description
LastPass is a browser-based secure access provider that assists organizations and individuals in managing credentials, applications, and AI security. Currently serving millions of individual users and over 100,000 businesses globally, the company is seeking a remote Senior Demand Generation Manager to join its marketing department on a full-time basis.
In this position, you will take ownership of the B2B SKU tier upgrade motion, guiding customers upward from Teams to Business and BusinessMax tiers. Rather than focusing on net-new user acquisition or seat counts, the work centers on account-based marketing (ABM) programs directed at a named target list to demonstrate expanded value to buying committees. This role sits within a broader marketing group and requires close daily collaboration with Sales, Field Marketing, Events, Analytics, and Marketing Operations. It suits professionals who understand mid-market versus enterprise purchasing decisions and prefer managing a targeted account list over a generic marketing funnel.
Responsibilities
- Manage the tier upgrade revenue metrics by advancing customers through the B2B SKU hierarchy using a designated target account list
- Develop and execute scaled, multi-channel account-based marketing campaigns tailored specifically to mid-market buying dynamics
- Analyze target account databases to locate missing personas or purchasing team coverage, launching initiatives to bridge those gaps
- Partner with internal marketing producers and content creators to identify and resolve content deficiencies across funnel stages
- Collaborate directly with Field Marketing and Events teams to align multi-channel account engagement strategies
- Adjust campaign targeting methodologies to comply with regional regulatory standards across multiple geographies
- Evaluate performance using KPIs linked to upgrade pipeline growth and conversion rates, utilizing findings to refine account selection and messaging
Requirements
- Demonstrated professional history in B2B demand generation, including hands-on execution of mid-market account-based marketing programs
- Experience utilizing database segmentation to discover and address coverage deficiencies in target account buying teams and personas
- Background in working alongside Field Marketing and Events to execute multi-channel campaigns targeted at specific accounts
- Practical familiarity running campaigns across international regions while adapting to distinct local regulatory requirements
- Proficiency with artificial intelligence applications to assist with campaign analysis, content creation, and account research
Core Skills
Benefits
- Salary between USD 119,000 and 140,000 per year, depending on location, market factors, and relevant experience
- Flexible paid time off plans, incorporating four extra annual quarterly self-care days and dedicated volunteer days
- Parental leave policies
- Comprehensive health insurance coverage that includes dependents
- Support for home office setup along with a remote work stipend
- Access to a complimentary LastPass Families account supporting up to five members
- Continuous learning opportunities backed by an annual professional growth stipend
- Employee assistance program focused on wellbeing support
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is fully remote.
What is the salary range for this job?
The annual salary ranges from USD 119,000 to 140,000, determined by market location, job-related skills, and experience.
What primary goals does this role own?
You will own the B2B SKU tier upgrade motion, moving mid-market customers from Teams to Business and BusinessMax tiers through targeted account-based marketing.
What benefits and perks are included?
LastPass provides comprehensive health coverage for dependents, remote work and home office setup stipends, flexible paid time off including quarterly self-care days, parental leave, an annual learning stipend, and a free LastPass Families account.
Sample Interview Questions
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