Remote opportunity at
FullscriptSenior Digital Marketing Specialist
Fullscript operates a health technology platform utilized by over 125,000 practitioners and more than 10 million patients to streamline clinical insights, treatment plans, and supplement access.…
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About This Role
Fullscript operates a health technology platform utilized by over 125,000 practitioners and more than 10 million patients to streamline clinical insights, treatment plans, and supplement access. To fuel its next phase of expansion, the organization is seeking a Senior Digital Marketing Specialist to direct paid digital initiatives across programmatic, social, and search channels. This position requires an analytical marketing professional who can balance tactical campaign oversight with long-term strategy. The…
Job Description
Fullscript operates a health technology platform utilized by over 125,000 practitioners and more than 10 million patients to streamline clinical insights, treatment plans, and supplement access. To fuel its next phase of expansion, the organization is seeking a Senior Digital Marketing Specialist to direct paid digital initiatives across programmatic, social, and search channels.
This position requires an analytical marketing professional who can balance tactical campaign oversight with long-term strategy. The selected candidate will direct external agency partners, coordinate with internal creative and data departments, guide junior staff members, and pilot new advertising formats using a designated experimentation fund.
The successful applicant will manage significant annual ad expenditures, utilize advanced data attribution methods to track revenue and qualified provider acquisition, and optimize campaigns while navigating healthcare marketing rules. This opportunity suits an experienced marketer capable of translating complex metrics into actionable growth recommendations.
Responsibilities
- Direct overarching paid digital strategy spanning search, social, and programmatic advertising channels with a focus on acquiring new customers
- Oversee, troubleshoot, and optimize digital campaigns across the marketing funnel utilizing Microsoft Ads, Meta, Google Ads, and leading DSPs
- Manage a designated testing budget to pilot emerging formats, tactics, and channels such as CTV, LinkedIn, and healthcare networks
- Utilize incrementality testing, first-party data, and offline conversion tracking to measure performance and improve return on investment
- Collaborate with internal creative, marketing, and data teams while supervising external agency partners and vendors
- Provide guidance and mentorship to junior members of the marketing team
- Contribute to internal workflow enhancements and utilize artificial intelligence automation tools to accelerate reporting and creative iteration
- Track financial aspects of digital advertising including invoicing, forecast tracking, spend delivery, and department profitability
Requirements
- At least seven years of hands-on experience managing paid digital campaigns across ad-serving platforms like Meta, Microsoft Ads, Google Ads, and DSPs
- Documented experience handling annual paid marketing budgets exceeding five million dollars
- Solid understanding of the US and Canadian healthcare advertising ecosystem, including paid social, search, and programmatic display
- Demonstrated ability to write and test performance-driven ad messaging that yields clicks and conversions
- Advanced proficiency in Google Slides and Google Sheets for presenting complex performance metrics to leadership
- Strong analytical capabilities for interpreting large data sets and deriving actionable insights
- Prior experience managing the commercial elements of digital campaigns such as budgeting, margin management, and invoicing
Qualifications
- Prior experience working in both B2B and B2C healthcare sectors
- Familiarity with frameworks for conducting A/B testing to refine campaign results
- Working knowledge of performance tracking systems like Looker Studio and Google Analytics
- Background in designing and executing marketing strategies for multi-product platforms that serve SMB and Enterprise clientele
Core Skills
Benefits
- Flexible paid time off policy
- RRSP and 401k matching programs
- Customizable premium health benefits package including paramedical services and a health savings account
- Discounts on wellness products through Fullscript
- Training budgets and company-wide continuous learning initiatives
- Hybrid and remote work flexibility
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the remote work policy for this position?
The posting specifies that the role offers remote work flexibility.
What is the salary range for the Senior Digital Marketing Specialist role?
The base salary ranges between $90,000 and $120,000 CAD, depending on experience, skills, and location, with additional incentives and benefits available.
What level of experience is required to apply?
Applicants must have at least seven years of hands-on experience in paid digital campaign management and a history of overseeing annual budgets of $5 million or more.
How should candidates submit their applications?
Candidates are instructed to apply directly through the Fullscript careers page.
Sample Interview Questions
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