Remote opportunity at
HungryrootSenior Manager, CRM
Hungryroot seeks a Senior Manager, CRM to lead and execute customer lifecycle communication strategies across email, SMS/RCS, and push channels. Operating within the Marketing team, this…
Career Tools
About This Role
Hungryroot seeks a Senior Manager, CRM to lead and execute customer lifecycle communication strategies across email, SMS/RCS, and push channels. Operating within the Marketing team, this remote position involves turning new buyers into loyal members through targeted, personalized messaging. The employer functions as an AI-powered food and wellness platform that delivers groceries, recipes, and supplements. This hands-on role suits an experienced Braze expert who treats customer relationship management as a…
Job Description
Hungryroot seeks a Senior Manager, CRM to lead and execute customer lifecycle communication strategies across email, SMS/RCS, and push channels. Operating within the Marketing team, this remote position involves turning new buyers into loyal members through targeted, personalized messaging. The employer functions as an AI-powered food and wellness platform that delivers groceries, recipes, and supplements.
This hands-on role suits an experienced Braze expert who treats customer relationship management as a testing discipline. The person in this position will be accountable for customer engagement, retention, and conversion metrics. Key collaboration partners include the Creative and Content, Performance Marketing, Product, Data Science, Operations, and Customer Care teams. Responsibilities encompass managing the CRM roadmap, overseeing segmentation, optimizing deliverability, and directing a team of CRM professionals.
Responsibilities
- Develop and execute CRM strategy and roadmap across customer onboarding, activation, retention, and win-back phases
- Oversee lifecycle, triggered, promotional, and ad hoc communications via email, SMS, and other notifications
- Partner with Data Science and Product to implement customer segmentation and personalization based on user preferences and order history
- Conduct a rigorous testing program covering subject lines, content, offers, timing, and flows
- Collaborate with the Creative and Content team to produce on-brand messaging and design
- Coordinate with Operations and Customer Care regarding delivery, shipping, and service updates
- Supervise, coach, and develop a team of CRM marketers while managing freelance or agency partners
- Monitor and maintain sender deliverability, list health, and compliance with regulations such as CAN-SPAM, TCPA, and CCPA
- Track and report on key performance indicators including engagement, retention, revenue impact, and conversion
- Partner with Data Science and Engineering on data pipelines feeding Braze and warehouse data integration
- Administer Braze architecture, Canvas flows, and overall CRM tooling and automation workflows
Requirements
- 6 to 10 years of professional background in CRM, lifecycle marketing, service, account management, sales, or email marketing
- Demonstrated success in expanding engagement, retention, and revenue through lifecycle programs at direct-to-consumer businesses
- Extensive hands-on expertise with Braze, including Canvas Flow, Liquid personalization, Connected Content, Currents, and segmentation
- Strong analytical background with experience in designing and evaluating A/B, multivariate, holdout, and incrementality tests
- Familiarity with data pipelines, event schemas, warehouse-to-Braze syncs, and data export processes
- Demonstrated project management and cross-functional collaboration abilities
Qualifications
- Proficiency with Looker and SQL
- Experience building segmentation and personalization strategies alongside data and product teams
- Background working at a startup or high-growth company, specifically within the food or e-commerce sectors
Core Skills
Benefits
- Equity
- Unlimited vacation policy
- Universal paid parental leave
- Monthly credit for groceries
- Comprehensive health, vision, dental, and life insurance
- 401(k) plan with company match
- Work-from-home stipend for initial home-office setup
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Is this position remote?
Yes, this role is remote, and the employer operates with a distributed team across U.S. states and a remote-first culture.
What is the salary range for this role?
The expected pay range is USD 124,000 to 152,000 per year.
What platform expertise is required?
Extensive hands-on experience with Braze is required, including proficiency with Canvas Flow, segmentation, Liquid personalization, Connected Content, and Currents.
How do I apply for this job?
The provided job posting does not specify application instructions.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.