Hybrid opportunity at
Coins.phSenior Manager, Customer Lifecycle & Loyalty
Coins.ph is hiring a Senior Manager for customer lifecycle and loyalty in Manila on a full-time hybrid basis. The role owns the CRM strategy with a…
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About This Role
Coins.ph is hiring a Senior Manager for customer lifecycle and loyalty in Manila on a full-time hybrid basis. The role owns the CRM strategy with a focus on retention, lifetime value and churn, designs and runs the loyalty and points program, and builds segmented, automated journeys across onboarding, activation and win-back. It also manages the CRM platform, coordinates with vendors and tech teams, and reports on campaign results.
Job Description
Coins.ph is hiring a Senior Manager for customer lifecycle and loyalty in Manila on a full-time hybrid basis. The role owns the CRM strategy with a focus on retention, lifetime value and churn, designs and runs the loyalty and points program, and builds segmented, automated journeys across onboarding, activation and win-back. It also manages the CRM platform, coordinates with vendors and tech teams, and reports on campaign results.
Responsibilities
- Own CRM strategy with a focus on retention, lifetime value and reducing churn.
- Design, launch and optimize the customer loyalty and points program.
- Build automated, data-driven customer journeys and run A/B tests to improve results.
- Plan omnichannel campaigns across email, push notifications, in-app messages and SMS.
Requirements
- Bachelor's degree in marketing, business, data analytics or a related field.
- 2 to 5 years in CRM, lifecycle or retention marketing, including at least 1 year in a senior or leadership capacity.
- Hands-on experience with a CRM or marketing automation platform such as CleverTap, Braze, Salesforce Marketing Cloud or HubSpot.
- Strong analytical skills, with experience in customer segmentation and journey mapping.
Qualifications
- A master's degree is an advantage.
- Understanding of blockchain and the crypto ecosystem is a plus.
- Ability to influence stakeholders without direct authority.
Core Skills
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
Where is this job based and how is it set up?
The posting lists Manila as the location with a hybrid work arrangement.
What employment type is offered and is a salary stated?
This is a full-time role. The posting does not specify a salary.
What experience is required?
2 to 5 years in CRM, lifecycle or retention marketing, with at least 1 year in a senior role and hands-on CRM platform experience.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.