Hybrid opportunity at
LaterSenior Manager, PR
Later is an influencer marketing company that utilizes an artificial intelligence platform and proprietary data to assist brands with campaign creation, creator selection, and performance measurement.…
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About This Role
Later is an influencer marketing company that utilizes an artificial intelligence platform and proprietary data to assist brands with campaign creation, creator selection, and performance measurement. The organization partners with enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines. The company is currently hiring a Senior Manager, PR to direct public relations and media relations operations. This position suits an experienced communications professional who can balance long-term strategy with…
Job Description
Later is an influencer marketing company that utilizes an artificial intelligence platform and proprietary data to assist brands with campaign creation, creator selection, and performance measurement. The organization partners with enterprise brands such as Nike, Wayfair, Unilever, and Southwest Airlines.
The company is currently hiring a Senior Manager, PR to direct public relations and media relations operations. This position suits an experienced communications professional who can balance long-term strategy with daily execution. The individual in this role will build the brand reputation across the technology, agency, marketing, and creator economy press.
Reporting to the Head of Marketing within the media team, the person chosen will collaborate with Executive Leadership, Product Marketing, Content, Legal, and an external public relations agency. Core duties involve designing proactive press campaigns, elevating executive visibility, measuring earned media impact, and maintaining crisis communication plans.
This position follows a hybrid model requiring three days per week in either the Boston or New York offices, though remote applications are also evaluated. Permanent team members qualify for benefits packages.
Responsibilities
- Manage public relations and communications strategy aligned with corporate and product objectives across three business lines
- Design proactive press campaigns and thought leadership initiatives
- Maintain crisis communication procedures and reactive messaging alongside executive, legal, and product teams
- Establish public relations key performance indicators and reporting metrics connecting earned media to demand generation
- Forge and sustain connections with tier-one business, marketing, advertising, agency, and technology media
- Produce written materials including press releases, pitches, briefing documents, and executive talking points
- Train executives and subject matter experts for interviews, panel discussions, and public events
- Oversee media monitoring and analyze competitor share of voice
- Coordinate with internal teams across product marketing, content, human resources, events, customer marketing, and growth
Requirements
- Seven or more years of public relations or communications background
- Demonstrated history of obtaining top-tier media placement in SaaS, marketing technology, or the creator economy
- Pre-existing network among tier-one business, marketing, advertising, agency, and technology journalists
- Background in formulating and administering crisis communications guidelines
- Proficiency with media tracking and analytics platforms such as Cision, Muck Rack, or Meltwater
- Competency in collaborating directly with senior leadership for public appearances
Qualifications
- Familiarity with the creator economy, influencer marketing, or social media sectors
- Agency background managing public relations strategies for internal teams or brands
Core Skills
Benefits
- Participation in various company benefit plans for permanent staff members
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary range for the Senior Manager, PR position?
The salary range for this role is between $130,000 and $160,000, determined by factors including skills, experience, and location.
Is this position remote or in-office?
This is ideally a hybrid position requiring three days per week in the Boston or New York offices, though remote applicants are also considered.
What level of experience is required for this job?
Candidates must have seven or more years of public relations or communications experience, including a record of securing tier-one media coverage in SaaS, marketing technology, or creator economy sectors.
Who does this role report to?
The Senior Manager, PR reports to the Head of Marketing within the media team.
Sample Interview Questions
AI-generated questions tailored to this specific role — a preview of the full practice set.
