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Later

Senior Manager, Social & Integrated Campaigns

Later operates as an intelligent influencer marketing organization that equips brands to build memorable campaigns through creator connections, proprietary data, and professional guidance. The company operates…

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Role Snapshot

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Work arrangement
Remote
Where applicants may be
Applicants in United States only
Salary
Not specified
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Employment type
Full-time
Experience
Not specified
Published1h ago
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About This Role

Later operates as an intelligent influencer marketing organization that equips brands to build memorable campaigns through creator connections, proprietary data, and professional guidance. The company operates natively on an AI-driven platform backed by over a decade of data and billions of social interactions to help enterprises understand campaign performance prior to launch. Later is seeking a Senior Manager, Social & Integrated Campaigns to guide the creation of platform-native campaigns spanning…

Job Description

Later operates as an intelligent influencer marketing organization that equips brands to build memorable campaigns through creator connections, proprietary data, and professional guidance. The company operates natively on an AI-driven platform backed by over a decade of data and billions of social interactions to help enterprises understand campaign performance prior to launch.

Later is seeking a Senior Manager, Social & Integrated Campaigns to guide the creation of platform-native campaigns spanning organic social, influencer marketing, and connected TV. This position requires a hands-on creative professional who can seamlessly transition from initial insights to polished execution across various mediums.

The person in this role will draft creative concepts, write scripts, construct storyboards, and collaborate closely with social, influencer, production, and strategy teams. Ideal candidates understand how to tailor ideas for distinct channels without duplicating content across platforms. A strong grasp of social culture, creator-led storytelling, and premium video is essential. Retail background is strongly preferred, particularly regarding seasonal moments, product launches, and fast-moving cultural trends.

This is a full-time remote opportunity offered by Later. Permanent team members are eligible to participate in company benefits plans. Candidates will thrive here if they are driven by impact, curious, customer-centric, collaborative, accountable, and emotionally intelligent.

Responsibilities

  • Lead creative concepting for integrated campaigns that span organic social, influencer channels, and CTV
  • Translate brand objectives, cultural moments, and audience insights into unique creative platforms
  • Produce campaign narratives, treatments, scripts, storyboards, and shot lists
  • Tailor concepts thoughtfully across different platforms, formats, and customer journey stages
  • Collaborate with social leads, influencer marketers, producers, account teams, designers, and editors
  • Provide clear creative direction spanning from initial concepting through post-production
  • Engage creators as talent, storytellers, and collaborative partners in the creative process
  • Present and defend creative recommendations to internal stakeholders and clients
  • Balance ambitious creative ideas against budgets, timelines, and platform requirements
  • Utilize performance metrics and audience response data to refine future creative recommendations

Requirements

  • At least 7 years of professional background in content strategy, creative strategy, copywriting, art direction, or integrated campaign development
  • A portfolio showcasing strong campaign storytelling across social, influencer, digital video, or CTV
  • Demonstrated experience taking work from initial insight through to production and final delivery
  • Strong skills in scriptwriting, storytelling, visual communication, and presentations
  • Proficiency in developing storyboards, creative decks, and treatments
  • Deep understanding of creator culture, social platforms, and native content

Qualifications

  • Experience working with retail, CPG, beauty, food and beverage, lifestyle, or consumer brands
  • Familiarity with retail campaign rhythms such as promotional periods, product launches, and seasonal moments
  • Experience developing creator-led campaigns and collaborating directly with influencers or talent
  • Background in concepting and scripting for streaming, CTV, YouTube, or other premium video formats
  • Prior agency or in-house brand experience across multiple channels and stakeholders

Core Skills

Benefits

  • Eligibility for permanent team members to participate in various company benefits plans

Frequently Asked Questions

Answers are based only on the employer’s listing; where it doesn’t say, neither do we.

What is the employment type for this role?

This is a full-time position.

Is this position remote?

Yes, this is a remote role.

What is the salary range for the Senior Manager, Social & Integrated Campaigns position?

The salary range for this role is $130,000 to $145,000 OTE.

How many years of experience are required?

The posting requires 7 or more years of experience in creative strategy, content strategy, copywriting, art direction, or integrated campaign development.

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