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LalamoveSenior Marketing Associate - Retention 資深會員經營專員
This full-time, on-site Senior Marketing Associate role focuses on member retention and engagement for Lalamove. The job covers segmenting users by behaviour, planning repeat-purchase and win-back…
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About This Role
This full-time, on-site Senior Marketing Associate role focuses on member retention and engagement for Lalamove. The job covers segmenting users by behaviour, planning repeat-purchase and win-back campaigns for dormant users, running the Lalamove Rewards programme and tracking ROI to keep marketing spend efficient. It suits a data-minded marketer with strong analysis skills, a self-starting approach and an interest in e-commerce and digital marketing trends.
Job Description
This full-time, on-site Senior Marketing Associate role focuses on member retention and engagement for Lalamove. The job covers segmenting users by behaviour, planning repeat-purchase and win-back campaigns for dormant users, running the Lalamove Rewards programme and tracking ROI to keep marketing spend efficient.
It suits a data-minded marketer with strong analysis skills, a self-starting approach and an interest in e-commerce and digital marketing trends.
Responsibilities
- Design retention plans based on how often users order and how they behave
- Segment members by profile and behaviour to target marketing
- Plan win-back campaigns to bring dormant users back each month
- Run Lalamove Rewards activities and track ROI, redemption and membership growth
Requirements
- Data sensitivity and the ability to turn member data into practical plans
- Self-driven, able to plan and drive projects through to deadlines
- Good communication and collaboration with internal and regional teams
Qualifications
- Interest in e-commerce, digital marketing and market trends
- Creative approach to turning market observations into membership ideas
Benefits
- Monthly salary of NT$47,000 to NT$58,000, set according to ability
Frequently Asked Questions
Answers are based only on the employer’s listing; where it doesn’t say, neither do we.
What is the salary?
The posting lists NT$47,000 to NT$58,000 a month, set according to ability.
What does the role cover?
It covers member retention, segmentation, win-back campaigns, Lalamove Rewards and campaign ROI tracking.
Does the role work with other offices?
Yes, it collaborates with the Hong Kong headquarters and regional teams on user insights and projects.
Sample Interview Questions
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